Lending the platform’s takeout features to bring bagels to the Potomac community and add much-needed revenue stream
Owner Adam Greenberg is the epitome of a community leader. Along with his team, he constantly strives to connect with his Maryland community at his restaurants – Bagels ‘n Grinds, College Park Grill, and family favorite Potomac Pizza. When the pandemic hit, he tapped restaurant commerce platform GoTab to set up a pop-up site that would help him feed the community with his popular NY-style bagels. With sales down 80-85%, he also needed to add a much-needed revenue stream to his business and quickly pivot to keep his staff employed and his customers happy.
A Fast and Easy-to-Implement Solution
Since the standard POS system used at all of his restaurants couldn’t help set up the pop-up site he had envisioned, Adam searched for a cost-efficient, easy and fast technology solution and ultimately found GoTab. The onboarding team was nimble and launched the online ordering platform in no time, giving Adam and his team the ability to quickly activate the innovative features available for takeout and curbside pickup. After the Bagels ‘n Grinds pop-up launched, the GoTab Customer Success team remained available to assist with anything Adam and his team needed. “Customer service was fantastic – always available and so helpful,” said Adam Greenberg, Owner of Bagels ‘n Grinds.
A Streamlined Ordering Process & Intuitive Features
With a host of features available for operators looking to streamline online ordering, GoTab was able to provide Adam and his team with an alternate revenue stream when in-room dining shut down and curbside takeout became the norm. Adam’s list of requirements perfectly aligned with the intuitive features GoTab offers: he needed an online ordering tool that could let him offer a specific pick-up date and time window, manage the ordering cut-off time and seamlessly update the menu, as well as allow customers to order up to 7 days in advance. With GoTab, he was able to create a branded online menu complete with images of the bagels, spreads and lox available for Saturday curbside pickup every weekend. The platform’s scheduling capabilities allowed guests to book their preferred pickup date and time, and receive customized pickup instructions. GoTab also allowed Adam and his team to print packing slips and seamlessly organize order fulfillment so that everything was ready for customers pulling up to pick up their bagels every Saturday morning.
Enhanced Guest Communications & Marketing Tools
With the online menu easily accessible via a direct link, Adam was able to promote his Bagels ‘n Grinds pop-up site to his entire customer list via email blasts. He and his team were also able to communicate directly with guests via GoTab’s two-way text communications. When customers were running late or needed to update their pickup time or wanted their orders dropped off in their trunk at curbside pickup, they could easily communicate with the team.
Adam and his team could also check on customers and their orders via text messages, ensuring guest satisfaction and adding their own signature hospitality touch to the new takeout experience. “As in-person interaction was limited, having the ability to connect with our customers via text messages was key,” he added. “We also used two-way text communications to remind everyone to place their orders on Friday mornings, and texting is where we saw the highest conversion rate.”
At the height of the pandemic, Adam and his team were able to handle 150 orders per week and more than 2,000 bagels per weekend. The pop-up created a new lifeline for his business as well as a new way for him to connect with his community. As he continues to offer weekend bagel pick-up orders via GoTab, he is also thinking up new ways to leverage the platform for programs at his pizzerias, from back-to-school picnics to school group pizza orders.
“As in-person interaction was limited, having the ability to connect with our customers via text messages was key. We also used two-way text communications to remind everyone to place their orders on Friday mornings, and texting is where we saw the highest conversion rate.”
– Adam Greenberg, Owner of Bagels ‘n Grinds