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Brew Haven Tap Uses GoTab’s POS

Leveraging the full POS features of the cloud-based solution for its beer garden at RodeoX

Nestled in the Rodeo X Public Market, Brew Haven Tap House offers a curated drinking experience, serving up local brews from sister brewery Bearded Tang Brewing. With a large indoor footprint as well as an expansive outdoor beer garden to cover, the team has been relying on the GoTab POS to run seamless, efficient operations throughout the space. Equipped with 2 full terminals, tablets and handheld payment terminals, Brew Haven’s beertenders take full advantage of GoTab’s intuitive features to process guest orders and payments.

Seamless Order Processing

With a big indoor space inside the Rodeo X Public Market at New Haven Marketplace, and a large reserved patio area outdoors, the team implemented two different service models within the beer garden. Inside, guests are able to order directly at the bar, and grab a bar seat or table to enjoy their drinks. The bar staff can open tabs, check on live sales, and process orders and payments on the full terminals. A truly intuitive POS, GoTab helps the team behind the bar easily streamline orders and handle a large volume of drinks when the beer garden gets busy. They can also split and merge tabs for guests, which provides greater flexibility for payment processing, especially when large groups look to check out after spending time together at the beer garden.

Outside, customers can settle in at their table and have a beertender handle their orders. Staff use portable tablets to open tabs, take orders and add drinks, and switch to the payment terminals to help guests pay once they’re ready to leave. They can also use the terminals to process any drink orders,  add/remove items and provide feedback via the POS. This system and service model allows beertenders to expand their knowledge, and serve as guides to guests discovering the different beers served at Brew Haven, ensuring attentive service and customer satisfaction.

Real-Time Menu Management

Out of the many capabilities the GoTab POS provides, the menu management features are the ones that particularly come in handy at Brew Haven. Managers are able to make updates to the menu in real time, and rotate the beers on the menu as often as 2 to 3 times per week. Having the ability to update the drinks catalog from the terminals, tablets or even from a laptop saves the team a lot of precious time. They can also easily add and adjust categories, schedules, the order of the menu, etc. from different devices. Management can set up menu modifiers (discounts, seasonally-amended menu items),  standard tax and default tip rates as well as enable, disable or 86 items on demand. Guests and servers have access to a continuously up-to-date catalog of craft brews, eliminating almost all order fulfillment issues.

Performance Reporting & Analytics Improve Operational Plans

The Brew Haven management team particularly relies on the GoTab POS reporting and analytics, frequently pulling a product mix report that helps them track the performance of their rotating craft beers and menu items. By identifying the most or least ordered items on the menu, they can modify their offerings to maximize sales or incentivize guests with discounts or special offers on certain menu items. Some of the sales reporting functions and analytics also sync up with the accounting process, simplifying the team’s revenue management responsibilities and helping them save precious time. “By providing such an easy and straightforward access to performance indicators and sales data, the GoTab POS allows us to make swift operational changes that have an immediate impact on our bottom line,” said Jennifer Zamora, General Manager of Bearded Tang Brewing.

By providing such an easy and straightforward access to performance indicators and sales data, the GoTab POS allows us to make swift operational changes that have an immediate impact on our bottom line.

– Jennifer Zamora, General Manager of Bearded Tang Brewing
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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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