Farmers Restaurant Group Implements Curbside Pickup
Dan Simons, Co-owner of Founding Farmers and his business partners moved quickly to serve the pressing needs in their communities for curbside pickup. When the pandemic shut down all indoor dining in March 2020, they turned to GoTab to help them create an online system for prepared food items and grocery items like dairy and paper products. At the same time, they were able to partially replace some of the revenue lost to indoor dining.
The Founding Farmers Market & Grocery debuted in May 2020 built on the GoTab restaurant commerce platform.
How Founding Farmers Utilized GoTab
The store offers over 500 daily grocery items, meals and household staples. It includes a robust selection of prepared foods, bakery & pastries, butcher & deli, fresh product, house-churned ice cream, and much more. Here are some of GoTab's key features that Founding Farmers implemented:
Branded online menu with custom look and feel. Menu is available like any website link so it can be embedded on their website, or shared standalone via an email promotion, or a social media update.
Scheduling capabilities that allow guests to book their preferred pickup date and time and receive customized pickup instructions. Thus, if plans change guests can easily adjust their in-store or curbside pickup time and location.
Integration with GoTab KDS so the kitchen can seamlessly expedite orders through a single interface. Scheduled pickup orders are managed automatically in the GoTab KDS and alert staff when an order is nearing its designated pickup time.
Two-way text communication with guests ensures everyone stays informed. Guests receive text order confirmations via GoTab. Kitchen and expo areas can communicate with guests about order changes, out-of-stock items, or special instructions. For example, remind guests to bring a valid ID for alcohol orders.
Discounts and special offers to promote bundling of food, wine & spirits orders.
Print packing slips for organized fulfillment of orders and use two-way chat capabilities to maintain open communication throughout the process.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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