GoTab Expands Contactless Technology Beyond Hospitality

Offering a comprehensive product with a unique set of features for countless types of operations

GoTab is known for its contactless ordering and payment capabilities. But GoTab is now more than contactless ordering and payment. Today, GoTab provides full restaurant commerce platform capabilities. The platform is now lending its contactless capabilities to new venues like grocery stores, gas stations, golf courses, and more. According to a recent study by American Express, 70% of their merchants said customers have asked for contactless payments. This proves that consumer adoption of contactless ordering systems is here to stay. 

A compelling one-stop shop for all transaction needs, GoTab bridges the gap between guests and operators. It provides adaptable ecommerce solutions for the real world. GoTab differentiates itself by a unique set of features. The features are created around the proprietary tab functions, and integrations with partners such as MarginEdge, 7shifts, and Omnivore. 

Lean, Profitable Operations -- Agile Responsive Support

GoTab’s responsiveness and flexibility also set it apart. The team constantly listens and deploys system modifications and customizations to support new channels and operators’ specific needs. GoTab works for all kinds of operators, from large and mid-sized restaurants, breweries, and bars, to hotels and grocery stores. Operators provide feedback continuously, which GoTab utilizes to improve the platform’s functions and capabilities. 

Adapting to Fast-Changing Consumer Demands

Since its creation in 2016, GoTab has been at the forefront of innovation. They've created new solutions to help customers evolve and diversify (ghost kitchen, curbside pickup/delivery, pop-up grocery store, etc.). With contactless payment already in place, the cloud-based platform launched contactless ordering in 2018. Since then, GoTab multiplied its functions and features, helping operators pivot or expand their operations to find new revenue streams. A hospitality visionary, GoTab is transforming service models. These new models bring options for scalability to hundreds of national, regional and local full-service customer accounts.

Setting and Achieving New Standards in Hospitality and eCommerce

GoTab has carved its own niche in the competitive world of contactless technology. It sets new standards for guests and operators alike, and creates new expectations from customers and business owners. As 2020 comes to an end, the GoTab team is anticipating challenges that operators will face in 2021 and beyond. With the wide adoption of contactless technology in restaurant, eatertainment, and hotel POS systems, GoTab is working with operators across other industries. The goal is to provide safe, scalable, profitable customer experiences. 

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. GoTab uniquely allows patrons to order and pay through a server (without a smartphone), or order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile point-of-sale (POS), contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get industry-leading features and actionable data that can be rapidly deployed and adapted to their unique requirements for dramatically reduced costs. Founded in 2016 and based in Arlington, Virginia, GoTab serves hundreds of national, regional and local full-service accounts in over 35 U.S. states. Learn more at

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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