GoTab Helps improve Business operations for Queen Mother's Ghost Kitchen Space
Background
As Hell’s Kitchen Season 3 Winner Chef Rahman “Rock” Harper became the first tenant of new restaurant incubator space The Cafe by La Cocina in December. He was under pressure to get his famed fried chicken sandwich shop Queen Mother’s up and running. With a new ghost kitchen space and a plan to focus on takeout and limited dine-in operations. Chef Harper enlisted the help of GoTab’s fast, flexible, and affordable restaurant commerce platform to manage all contactless orders and payments.
Seamless & Fast Set Up
In just a few days, he had the ability to start taking orders and serve his signature sandwiches to his Northern VA clientele for lunch and dinner. With no extra hardware needed and equipped with his own iPad, he was able to navigate the user-friendly platform. When he eventually added a printer to facilitate expediting orders in the kitchen, GoTab's customer success team helped ensure everything was running smoothly.
Restaurant-Ready Features
As soon as Chef Harper started operating Queen Mother’s from The Cafe at La Cocina, he embraced and took full advantage of the restaurant-ready features GoTab offers.Customize menus in real-time Chef Harper customized his menu in real-time, with photos of his popular fried chicken sandwiches and detailed descriptions of menu items, and plans to add videos soon.Track sales and inventory Chef Harper has the ability to 86 items during the service rush, which automatically updates the menu in real-time. As a one-man operation, managing both the kitchen and the ordering counter at the same time, he very much enjoys having the ability to refund and adjust checks in real time via GoTab on his iPad, allowing him to address customers’ requests quickly and seamlessly.
Affordable Technology
“I’ve been recommending GoTab to other Chefs who have small operations and look for low-cost solutions for contactless ordering and payment,” said Chef Harper. “Compared to the other platforms that currently exist for hospitality operators, GoTab is by far the most affordable with some of the best features created specifically for restaurant operations.""You can tell that GoTab was created by people who have a hospitality background and fully understand how a restaurant operates. The features we have access to as operators are exactly what we need to run our kitchen operations and appropriately serve our takeout and dine-in customers.”- Chef Rock Harper, Owner ofQueen Mother's Restaurant
GoTab currently offers free activation and 24-hour setup for curbside pickup and delivery
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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