GoTab Helps Resident Culture Boost the Bottom Line
Check out our case study on how GoTab helped Resident Culture Brewing Company see beyond their beer to boost their bottom line. Learn more now!
GoTab helped Resident Culture see beyond their beer to boost their bottom line
Resident Culture Brewing Company, located in Charlotte NC, is passionate about serving quality beer and maintaining a relationship with the community. When the pandemic hit and breweries were hit with restrictions, Resident Culture turned to GoTab for help. They were able to streamline their entire process and integrate their POS systems with GoTab’s QR ordering to create the best overall experience for both their guests and their staff.
The Problem
In January 2022, Resident Culture opened its second location in the South End neighborhood with GoTab’s All-In-One Restaurant POS. For about the first month, the two locations operated with different POS systems, making it clear the impact that GoTab had on sales. Co-Founder, Philip McLamb focused on simplifying the ordering logistics and improving the guest experience.
The Solution: Using GoTab Features To Increase Efficiency
Soon after opening the second location, Resident Culture’s original Plaza Midwood location switched to the GoTab POS as well. Since the switch, they have seen a 15% increase in the average tab.“Since we’ve been using GoTab at our South End location, we can tell sales are increasing just by virtue of it being easier to order a drink,” says McLamb. “It’s very clear to us that if we didn't have the QR ordering capability and didn't have the logistics around getting food and drinks to people’s tables, it would be physically impossible to do the volume we are doing.”The difference is in the tab. GoTab allows customers to be more in control of their tabs, making it easier for them to order and pay whenever they want to. For the staff, GoTab allows them to manage an increased volume without spreading themselves too thin.
“It’s a light bulb moment for customers when they realize: Wait, I can order a drink, have it brought to me, and close my tab whenever I want to.”– Philip McLamb, Co-Founder
Resident Culture also takes advantage of GoTab’s other features such as in-depth sales tracking, which allows breweries to see who is buying what in all areas at any specific time of the day. Additionally, GoTab worked with Resident Culture to learn and understand their workflow in order to personalize the layout of their POS system. Lastly, customer service is equally important to GoTab as it is for Resident Culture, which is why GoTab never hesitates to hop on a call or send someone to a location. It’s all about a healthy hospitality ecosystem, and with GoTab’s features it's no wonder breweries like Resident Culture thrive.
It’s very clear to us that if we didn't have the QR ordering capability and didn't have the logistics around getting food and drinks to people’s tables, it would be physically impossible to do the volume we are doing.– Philip McLamb, Co-Founder of Resident Culture Brewing Company
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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