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GoTab POS Saves Earnings, Reduces Errors During Major Wi-Fi Outage

Restaurant managers are in control during Unpredictable shifts with innovative GoTab POS technology

Offering premium steaks, a wide beer selection and a cool, relaxed atmosphere, Hoff’s Steaks & Steins of Frisco, Texas is the ultimate gathering place. With a full, German-French steakhouse indoors, a lush outdoor beer garden and a climate-controlled interior beer garden, Hoff’s relies on GoTab POS, KDS and Mobile Ordering and Payment to keep their operations running smoothly and efficiently. When July 4th weekend came with a major Wi-Fi outage and no resolution in sight, the GoTab POS proved its reliability to keep Hoff’s operation humming along for the high-volume holiday weekend.

A Restaurant POS With Real Customer Service

Saturday, July 3rd started like any normal holiday weekend shift at Hoff’s until a neighborhood-wide internet outage struck. As the dining room filled, and the first turn of diners finished their experiences, the operation was staring down a complicated shift. While other restaurant managers from the neighborhood wandered in, seeking out advice and to see if other restaurants had broken out the “crash kit” yet, the team at Hoff’s was able to spring into action immediately to get their GoTab POS back up and running. As a GoTab operator, Hoff’s has access to a real customer support person, all day, everyday. The GoTab customer support team is invested in being a partner for the success of each operation. Hoff’s reached out to GoTab partner, rbbt.tech and President Gavin McLeod was onsite within 15 minutes to get the operation back on track. 

Innovative, POS Technology Operates On Wi-Fi Or Cellular Networks

Unlike other POS systems, the cloud-based GoTab POS is easily able to run off cellular service, using a browser, or by downloading the app. Gavin quickly instructed all servers to download the GoTab POS to their phones. By connecting GoTab’s payment terminals to a mobile signal, Hoff’s was able to get back up and running processing all orders and payment, with less than an hour of downtime. 

I have worked in restaurant technology my entire career. There is simply no other system that could have delivered these results and saved the day for Hoff's. During outages, legacy systems are fully down and cloud-based systems have limited 'offline' capabilities, leaving staff to get orders to the kitchen on their own, swamping the whole operation. With GoTab's cellular capabilities you have a system that works and maintains consistent communication between the front-of-house and kitchen.

Gavin McLeod, President of rbbt.tech

During outages, restaurants face high stress, increased labor cost and increased errors, which leads to lost revenue and negative guest experiences. With GoTab’s innovative POS, Hoff’s was able to focus on creating memorable guest experiences. Keeping connection with the kitchen, the team at Hoff’s was able to maintain use of the GoTab KDS. During volume shifts, they count on GoTab’s KDS features to execute a smooth, efficient flow from ordering, to the line, and delivery of food and drinks to guests.

Flexible Configuration & Real-Time Product Mix

Hoff’s utilizes the Zones and Menus features of the POS to configure their dining room, outdoor space and indoor beer garden.  With this optimization guests receive food and drink more quickly, Hoff’s saves on labor, and servers generate higher gratuity. It is a win-win. With the major outage, Hoff’s was faced with running their complex operation less efficiently, with staff running endless trips and guests experiencing slow service and possible errors. Being a GoTab POS and KDS operator they were able to keep the operation running smoothly through peak lunch volume, through shift transition and into dinner volume.

Holiday weekends are deviations from normal business, and key insights from these shifts, generated by POS data, are crucial to restaurant operators. Changes in Product Mix, dining habits and demand can throw an operation off, resulting in lost revenue. With Gavin’s quick thinking, Hoff’s had instant access to key reporting from the GoTab POS, allowing them to stay agile on their shift, prepare for the next shift, and retain useful year over year historical data.

Restaurants face high stress, increased labor cost, and increased errors during outages, which leads to lost revenue and negative guest experiences. With GoTab’s innovative POS, Hoff’s kept connection with the kitchen and the team maintained use of the GoTab KDS. During high volume shifts, they always count on GoTab’s KDS features to execute a smooth, efficient flow from ordering, to the line, and delivery of food and drinks to guests. With the newfound awareness that their operation can run off cellular service, and a successful July 4th weekend behind them, Hoff’s looks forward to continuing to grow their sales and guest experiences in partnership with rbbt.tech and GoTab.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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