Case Studies

Rincon Pivots to Find New Revenue Streams

Catering Business Turned Banquet Facility Into Restaurant & Beach Bar and Added To-Go Meal Kits

GoTab Helps Events By Rincon Pivot to Find New Revenue Streams & Maintain Long Standing Relationship with Local Community. Among the many businesses that had to pivot during the pandemic, award-winning event planning and production company Events by Rincon is a textbook example of how to transform an entire business model using technology and creativity. Owner Marc Borowitz leveraged his restaurant background, banquet facility and GoTab’s contactless ordering and payment features to open Rincon Beach Bar, and launch the Invisible Chef program in March 2020.

Easy & Fast Transformation

A long standing and well-known events and catering business in the Santa Barbara community, Events by Rincon turned to GoTab when the time came to implement an easy and inexpensive contactless online ordering solution for the Invisible Chef program. Excited to provide the community with pre-cooked meals designed from popular catering items, owner Marc Borowitz selected GoTab’s cloud-based platform to get set up quickly and seamlessly, without any expensive and bulky hardware to purchase. In just a few days, Events by Rincon’s Invisible Chef menu was available for takeout via GoTab’s online ordering platform, and integrated directly into their website, bringing much-needed revenue to the business.

Customizable Tech

As the Events by Rincon team was envisioning additional ways to maintain their treasured relationship with the community and add new revenue streams to their business model, they decided to turn their banquet facility into a restaurant, Rincon Beach Bar. GoTab’s QR code ordering and open tab features allowed them to safely welcome guests and provide their signature hospitality in a beautiful environment, usually reserved for weddings and events. The intuitive GoTab platform made it easy for both their staff and guests to navigate menu offerings, requiring very little training or guidance. With a no-server model in place, the team was able to focus on the guest experience while diners stayed in control of the ordering and payment experience via their mobile device.

"By using GoTab, we saw very high order accuracy, and service was faster and more efficient. GoTab has allowed us to turn the tables quickly and have the ability to accommodate many guests eager to dine out once restrictions were lifted in California."

Marc Borowitz, Owner of Rincon

Helpful Management Tools & Superlative Customer Service

The team from Events by Rincon quickly adopted GoTab’s management tools and loved the flexibility of the feature-rich KDS. Owner Marc Borowitz mentioned that controls are easy to use and his team takes full advantage of the order grouping/batching features, which ultimately allow for better coursing and food runner efficiency. “The high-resolution screen of the KDS is easy to navigate and we love having the ability to leave notes directly into the system,” he added. At a time when shifting to a new business model was critical for Events by Rincon, the team was also impressed by the excellent customer service GoTab’s Customer Success Team provides. From the moment GoTab’s cashless system for events was set up and implemented, owner Marc Borowitz and his team could rely on GoTab to address any specific needs they had or resolve any issues they faced, in a timely and efficient manner. 

"We were doing everything we could to try and survive, and maintain our longstanding relationship with the community through new ventures. Having the support of a responsive and dedicated GoTab team was key for us, and really set us up for success."

Marc Borowitz, Owner of Rincon
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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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