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UZU Transforms their menu into a beautiful product catalogue

Leveraging GoTab’s Unique Features to upgrade your menu

UZU offers authentic Japanese comfort food to Washington DC locals and tourists. After several temporary pop-ups, UZU landed at Union Market in the fall of 2017. Since then, they have developed a strong following and built a community around their signature Ramen and Japanese dishes. When the pandemic hit, UZU pivoted to takeout and delivery, creating ramen kits that their loyal customers could order and enjoy at home.

Customizable Menu and Intuitive Design

Visitation is now on the rise and diners are back to pick up their favorite dishes. GoTab’s highly customizable menu is perfect for UZU, they can update it in real time on the backend, which immediately updates the external, guest-facing menu. This allows guests to easily and seamlessly customize their orders from their mobile phones, adding or removing different ingredients or building their own, personalized ramen. The contactless ordering process is intuitive, user-friendly, and works well with their KDS. Guests who come back are able to order faster since they know how the system works. 

Beautiful, Visually Driven Menus

During the pandemic, UZU relied on social media to promote their menu offerings, especially as they pivoted to offer takeout ramen kits. GoTab’s multimedia assets are a great way to boost interest directly within the menu. UZU was able to make their beautiful photography the centerpiece of the menu browsing experience. It’s also one of the many reasons they’ve been able to garner such a strong following within the community of food enthusiasts in DC.

"We’ve always had great visuals and amazing photos of our food, and found that multimedia assets are a great way to boost interest and orders. It’s also one of the reasons we’ve been able to garner such a strong following within the community of food enthusiasts in D.C. GoTab really makes it easy to make those photos the centerpiece of the menu browsing experience. They can be added to the menu in just a few minutes and really entice our customers to order from our food stall at Union Market."

Donovan Pham, Manager of Ramen by UZU

Bringing the Community Together

This past year has allowed UZU to take a step back, slow down, and really think about the bigger picture. Their Japanese comfort food brings people together. Now that their food is more accessible and easier to order, UZU has found it strengthens the community and helps them on their mission to bring more cohesion and unity after such a challenging year.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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