Spanish
This episode kicks off a two-part conversation between Adam Howe and Seth Burtis, COO of 5&5, a hospitality consulting and managed services firm that supports restaurant brands across POS, online ordering, loyalty, and operational technology. Seth explains how 5&5 acts as an extension of internal teams, helping operators manage complexity, reduce risk, and execute technology changes correctly. Adam and Seth explore why many operators resist outside help, especially when resources are tight or change feels threatening. Seth shares insights from his own background in restaurants, explaining how credibility, shared language, and lived experience are essential when guiding operators through technology transitions.