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Hi GoTabbers!
Think about the last great hospitality experience you had.
Maybe it was a favorite brewery that remembered your mug club benefits before you asked. A restaurant that knew exactly when to send an offer that brought you back. Or a food hall where ordering, payment, and loyalty all worked seamlessly despite multiple vendors operating under one roof.
As guests, we don't think about the technology behind those moments—but operators do.
Creating memorable hospitality increasingly requires connecting experiences that were once managed separately: marketing, loyalty, ordering, payments, events, and operations. When those systems work together, guests feel recognized, service feels effortless, and businesses perform better.
That's one reason we're excited to share this month's biggest news: GoTab's acquisition of Fishbowl.
Combined with upcoming educational resources for food hall operators and an opportunity to support an important industry cause, this newsletter is all about helping hospitality businesses build stronger guest relationships.
Patricia Mejia, GoTab CMO
We're excited to announce that GoTab has acquired Fishbowl, one of the hospitality industry's most established guest engagement, loyalty, email marketing, and SMS platforms.
For more than 20 years, Fishbowl has helped restaurant and hospitality operators better understand their guests, drive repeat visits, and build stronger customer relationships. By combining Fishbowl's marketing expertise with GoTab's ordering, payment, and operational data, we're creating new opportunities for operators to connect guest engagement with real business outcomes.
The result is a more connected approach to hospitality technology that helps operators:
Most importantly, nothing changes about GoTab's commitment to an open ecosystem. Operators will continue to have the flexibility to choose the technology partners that best fit their business.
Food halls continue to evolve beyond traditional dining destinations, creating new opportunities to increase revenue, improve efficiency, and deliver better guest experiences.
Join GoTab Director of Product Enablement Adam Howe for a practical demonstration of the technologies and operating models leading food halls are using today, including:
Using real-world examples from successful food halls across North America, Adam will show how operators are creating more seamless guest experiences while simplifying operations behind the scenes.
Whether you're planning a new food hall or optimizing an existing venue, you'll leave with practical ideas you can apply immediately.
Hospitality has always been an industry that takes care of its own.
We're proud to support Recipe for Restaurant Relief, a fundraising event dedicated to helping Minneapolis restaurant workers facing unexpected hardship.
The event brings together hospitality professionals, operators, suppliers, and community members to raise funds and awareness for those who need support most.
If you've ever worked in hospitality, you know how powerful this industry can be when people come together around a shared cause.
We hope you'll join our customer, The Market at Malcolm Yard, who is hosting the fundraiser on June 10.
Hospitality has always been a relationship business, and this issue's stories highlight the power of creating stronger connections with guests, teams, and communities.
From welcoming Fishbowl into the GoTab family to helping food hall operators simplify complex operations, we're focused on giving hospitality businesses the tools they need to build more meaningful guest relationships and sustainable growth.
We're also reminded that hospitality extends beyond the walls of our venues. Events like Recipe for Restaurant Relief demonstrate the generosity and resilience that make this industry so special.
Thank you for being part of the GoTab community. Whether we connect through an upcoming webinar, at an industry event, or in your venue, we look forward to continuing the conversation and helping you create exceptional guest experiences.