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Hey GoTabbers,
If there’s one thing that stood out from our recent leadership onsite, it’s the importance of trust—not just in how we operate as a team, but in how we show up for our customers and partners around the world.
We spent a lot of time testing that trust—literally. (Let’s just say some of us now have a deeper appreciation for team-building exercises that involve being caught mid-scene.)
And while our group photo might not have given anyone, especially me, a chance to show our best angles, it perfectly captured what matters most: a team that’s all in, fully committed, and ready to grow. Together.
This week, we’re sharing how we are bringing that same spirit of collaboration to Australia—where trust, innovation, and partnership are driving incredible growth. You’ll hear from Nathan Merriman, our General Manager for Australia, along with insights from Tripleseat, Beer30, and the team at 98 Lygon Street—each showing how trust and teamwork are shaping a new era of hospitality Down Under.
When we first launched in Australia earlier this year, we knew we’d find creative, guest-focused operators who shared our vision. What we didn’t expect was how quickly the momentum would build. In just six months, GoTab is powering some of the country’s most dynamic venues and partners, helping redefine how hospitality connects great food, beverage, and tech.
A huge part of that success comes down to Nathan Merriman. His leadership, deep industry experience, and genuine passion for hospitality have been the driving force behind GoTab’s rapid growth. I also want to give a big shout-out to our U.S.-based GoTab team, who’ve spent time on the ground in Australia to ensure the same high-touch experience our U.S. operators value is being delivered there, too.
In this issue, we’re starting our Australia spotlight with Nathan’s story including his journey from the kitchens of Australia to leadership roles in London and Los Angeles, and now back home to lead GoTab’s expansion across the region. He shares what he’s learned from operators on the ground and how he’s helping shape a new wave of hospitality innovation.
And there’s more to come this week. To get all the updates, follow us on LinkedIn:
From bustling Melbourne streets to coastal breweries, the energy is contagious—and trust is the foundation for everything we’re building, both in the US and abroad.
Cheers,
Patricia Mejia, CMO 🍺
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When Nathan Merriman got the call from ‎GoTab CEO ‎Tim McLaughlin, he wasn’t in a boardroom. He was at home, in an armchair, feeding his young son. “I was mid-bottle when the message came through,” he recalls. “I remember thinking, I’ve got to take this meeting.”
The conversation with Tim sparked an idea that would change everything. Within days, Nathan was meeting Tim in Melbourne, and by March 2025 he officially joined the team to lead GoTab’s first major international expansion.
Why Australia? Nathan says the market is primed for a unified platform that aligns technology and hospitality. Wage costs are high, service models are shifting, and operators need a toolset that frees them to focus on connecting people around a shared love of hospitality.
As GoTab grows in Australia, Nathan’s mission is clear: build real partnerships, earn trust locally, and become a hospitality partner, not just a tech vendor.
Want to learn more?
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Your courts bring players in; your F&B will keep them there.
Join PourMyBeer and GoTab to learn how Chipshot Pickleball built a profitable, tech-powered F&B program that keeps players on-site longer and spending more.
You’ll discover how connecting QR ordering with self-pour technology can boost margins, reduce labor needs, and create a guest experience that drives repeat business.
“GoTab looks modern and feels intuitive. I can update the menu mid-service from my phone, and it’s live within seconds. That speed and responsiveness gave us confidence from the start.” - Simon Aukett, Co-Founder, 98 Lygon Street
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