What happens when a 50-year-old dine-in movie theater rethinks how guests order food and drinks?
In Part 2 of Behind the Tab, Adam Howe sits down with Jim Matthes, General Manager of Aloma Cinema & Grill, to discuss how mobile ordering and QR code technology helped improve operations, reduce bottlenecks, and create a better guest experience without sacrificing hospitality.
Jim shares a real-world comparison between the 2023 Super Mario Bros. Movie launch and the 2026 release, revealing how operational changes transformed service speed, reduced friction, and helped the theater handle high-volume demand more effectively.
