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Arlington, VA & Melbourne, Victoria — GoTab, the leading entertainment commerce platform powering seamless food and beverage experiences for venues in the Australia, Canada and the US, is proud to announce its official sponsorship of The High Country Hop, Australia’s favourite destination for beer, food, and music festival taking place in Beechworth, Victoria.
Celebrating the vibrant craft beer culture of the Victorian High Country, The High Country Hop brings together brewers, winemakers, distillers, food artisans, and music lovers for a weekend of fresh-hop ales, live music, local flavours, and unforgettable community experiences on Saturday, 28 March 2026, at the Historic Precinct Reserve in Beechworth.
Creating Community and Delivering Unforgettable Guest Experiences
“We’re thrilled to support The High Country Hop, an event that embodies the same values at the heart of GoTab: creating community and delivering unforgettable guest experiences,” said Nathan Merriman, General Manager at GoTab. “This festival not only showcases the best of regional craft beer and hospitality but also creates a platform where people come together to celebrate culture, creativity, and connection.”
The High Country Hop spotlights the 2026 Victorian hop harvest, highlighting unique ales crafted with freshly sourced local hops, alongside curated food vendors and a dynamic musical lineup featuring some of Australia’s most exciting independent artists.
Supporting Digital Ordering and Contactless Payment At The Event
GoTab’s sponsorship will help elevate festival-goer experiences by supporting enhanced guest services throughout the event, including digital ordering, contactless payment facilitation, and real-time engagement tools that allow attendees to make the most of the festival’s offerings without missing a moment of the action.
About The High Country Hop
Organised by Bridge Road Brewers, The High Country Hop has become a signature celebration of craft beer, food, and live music in Victoria’s High Country region. It delivers an immersive experience that brings together local producers, international guests, and festival communities in a family-friendly setting.
About GoTab
GoTab is the Entertainment Commerce Platform built to power high-volume hospitality and experiential venues. From full-service restaurants and breweries to entertainment concepts like pickleball clubs, cinemas, and food halls, GoTab helps venues improve service, drive revenue, and deliver frictionless guest journeys through flexible ordering, payments, and partner integrations. Learn more at https://gotab.com.
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