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June 2026
|
newsletter

Why Leading Hospitality Operators Are Re-Thinking the Guest Experience

Hi GoTabbers!

The most successful hospitality businesses today aren't adding more technology—they're connecting the technology they already use.

‍
In this issue, you'll learn how one operator unified self-pour beverages, automated cocktails, dining, and entertainment on a single platform, why hybrid ordering is helping breweries increase guest spend, and what leading food halls are doing to simplify operations while improving the guest experience.

Patricia Mejia, GoTab CMO

In This Issue:
  • My Place Case Study: How one operator unified self-pour, automated cocktails, dining, and entertainment after every major POS vendor said it couldn't be done.
  • GoTab + Amusement Connect: One guest tab for games, food, drinks, and retail. See how entertainment venues are removing friction and increasing guest spend.
  • Food Hall Webinar Recording: What ordering model actually works best for a food hall? Watch the strategies leading operators are using today.
  • New Brewery Industry Report: The data is in: breweries using hybrid ordering are seeing larger tabs, higher retention, and lower payment costs.
Customer Spotlight

Most POS Systems Couldn't Support My Place's Vision

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My Place in St. Louis combines a full-service restaurant, café, self-pour beer wall, automated cocktail bar, entertainment, and private event spaces under one roof.


The challenge wasn't opening another venue. It was finding a platform capable of connecting every part of the operation.


The deciding factor became whether a POS provider could integrate Smart Bar, PourMyBeer, and the rest of the guest experience into a single system. Most vendors couldn't. GoTab worked directly with the My Place team to build the Smart Bar integration before the venue even opened, creating a seamless experience across every revenue center.

GoTab understood what we were trying to build. They made the integration work and became a true technology partner instead of just another vendor. —Sunny Bhalla, Founder
Read the Case Study
New Integration

GoTab + Amusement Connect

One Guest Tab for Games, Food, Drinks, and Retail

Guests don't think in terms of separate systems for games, food, drinks, and retail. They think in terms of a single experience.


The new GoTab + Amusement Connect integration helps entertainment venues deliver exactly that by allowing gameplay, food and beverage purchases, attractions, and retail purchases to live on one guest tab.


Operators gain a more connected view of guest spending while reducing payment friction and creating a smoother experience from arrival to checkout.


Whether you're operating a family entertainment center, arcade, bowling venue, barcade, or multi-attraction destination, this integration helps unify the guest journey.

Learn about the Integration
Webinar Recording Available

What's the Best Ordering Model for a Food Hall?

That's one of the most common questions we hear from operators.
In this recorded webinar, GoTab Director of Product Enablement Adam Howe explores the ordering models, vendor workflows, and guest experience strategies used by leading food halls across North America.

You'll learn:

  • How multi-vendor ordering and unified carts work in practice
  • When shared tabs improve the guest experience
  • Ways to simplify vendor remittances and reporting
  • Strategies for increasing revenue across vendors and experiences

Whether you're planning a new food hall or optimizing an existing operation, you'll leave with practical ideas you can apply immediately.

Watch the Recording
New Industry Report

New Data from High-Volume Breweries

As growth becomes harder to find across the craft beverage industry, operators are focusing on guest experience, retention, and profitability.


Our latest industry report found that breweries using hybrid ordering models are seeing:

  • Higher average guest spend
  • Stronger guest retention
  • Better mobile tipping performance
  • Lower payment processing costs

The report examines how leading breweries are combining staff service, QR ordering, Easy Tab®, and guest-controlled experiences to drive stronger business results.

Download the Report
Learn. Adapt. Grow

Get Your Weekly Hospitality Innovation Briefing

Subscribe to the Behind the Tab Podcast and follow along each week to learn the technologies, strategies, and business models transforming hospitality—from POS and mobile ordering to loyalty, self-pour, AI, and beyond—directly from the operators and innovators putting them into practice.

Subscribe to the Podcast
From our Team to Yours

Thank You for Building With Us

The stories in this newsletter all point to the same conclusion: the venues creating the best guest experiences are also finding the biggest operational advantages.

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Whether you're running a brewery, food hall, restaurant, or entertainment venue, we hope these ideas help you create a more connected experience for your guests and your team.


Thank you for being part of the GoTab community.

‍

‍

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