QR Code Ordering Reaches New Venues Despite Consumer Ambivalence

Continued Relevance, Even as Some Consumers Want to Move On

The pymnts.com team recently spoke with GoTab about the persistent demand for QR codes in certain venues, even as many consumers have a desire to “move on” from them. 

“QR codes continue to be a key part of how consumers order and pay for their food within restaurants and without, whether they like it or not. In addition to the large share of restaurants that utilize the technology, additional kinds of food-selling venues have been adding QR codes to drive efficiency.

In late September, for instance, SportTechie reported that mobile technology company Digital Seat Media has added more than 61,000 QR codes on metal seat tags to the football stadium at University of Missouri, enabling consumers to order food from their seats among other features.

The previous month, restaurant commerce platform GoTab announced the launch of GoTab for Multi-Operator Locations, which allows venues such as food halls and sporting arenas to process each food seller’s transactions through a single platform that leverages QR code order-and-pay, among other offerings."

Read the full story, QR Code Ordering Reaches New Venues Despite Consumer Ambivalence, on pymnts.com.