GoTab Partnership With Crush Yard Expands Into Nashville as Pickleball Eatertainment Brand Scales National Growth
ARLINGTON, Va. – GoTab, a leading entertainment commerce platform, today announced it is powering Crush Yard's newest venue in the Nashville area. The opening marks the third location Crush Yard has launched on the GoTab platform, extending a partnership that has scaled alongside the fast-growing eatertainment brand.
For GoTab, Crush Yard is exactly the kind of modern entertainment venue its innovative platform was built to support.
“Crush Yard is building the future of eatertainment, and that future requires technology that enables guest-centric operators to own their guest experience from discovery to the transaction and beyond,” said Tim McLaughlin, co-founder and CEO of GoTab. “This is not a standard restaurant environment. Guests are playing, watching, eating, drinking, celebrating and attending events, often in the same visit. GoTab gives Crush Yard the flexibility to keep service fast, connected and guest-centered as the brand grows.”
Crush Yard Nashville opened in May 2026 in the heart of Brentwood, Tennessee. The 33,400-square-foot space features eight indoor pickleball courts, a gourmet restaurant, a full bar, sports on TVs throughout, a private event space and an arcade. It is also the only Crush Yard location currently offering breakfast.
GoTab supports Crush Yard with flexible tools designed for high-volume, dynamic venues, including point-of-sale, QR code ordering, mobile payments, handheld devices, kitchen display systems, reporting and integrations.
Its technology also lets guests buy food and beverages, reserve courts and register for classes and tournaments from their phones. The platform allows each Crush Yard location to adapt service to the needs of its market, whether guests are ordering from a table, a court, a bar or a private event space.
Crush Yard is About Bringing People Together
Founded in 2023 by entrepreneur David Hack, Crush Yard blends indoor pickleball, dining, drinks, sports watching, private events, live programming and other entertainment experiences in community-driven venues designed for families, corporate groups, tourists and social gatherings.
The brand now has locations in Charleston, South Carolina, Orlando, Florida, and the Music City – with aggressive expansion plans underway. Crush Yard expects to grow to eight corporate locations and 27 franchise locations by the end of 2027.
The growth is backed by more than consumer demand. In September 2025, Crush Yard secured a significant media-for-equity investment from Mercurius Media Capital, expanding the company's access to major media channels including TelevisaUnivision and AtmosphereTV.
The brand is backed by high-profile investors including Thasunda Duckett, CEO of TIAA, John Zimmer, Founder of Lyft, Grammy Award winning artist Wyclef Jean, and NFL legends Brian Dawkins, AJ Green, Golden Tate and many other notable names.
“Crush Yard is about bringing people together,” said Kelly Sims, Vice President Of Marketing at Crush Yard. “Pickleball is part of the story, but the brand is bigger than that. We are creating places where people gather for food, drinks, events, music, trivia, sports watching and new activities like golf simulators. As we grow, we need partners who can help us deliver that experience consistently across every market.”
Open Technology Enables a More Connected Guest Experience
GoTab is one of those partners, and its support reaches behind the scenes as well through its open API and proactive support for integrations. Crush Yard uses DishOut, a tip management tool that integrates with GoTab to automate tip pooling and distribution. DishOut helps managers reduce manual tip reconciliation while giving staff a more transparent, timely payout process.
As Crush Yard grows its events business, GoTab also will support the brand through integration with Reunion for event management. The integration is designed to help streamline operations for corporate events, team-building outings, birthday parties, bachelor and bachelorette parties and full-venue gatherings.
“Crush Yard understands that great hospitality is about more than taking an order,” McLaughlin said. “It is about giving guests freedom, giving teams better tools and giving operators the visibility they need to grow. We are proud to support Crush Yard as it expands into new markets and builds a national eatertainment brand on the move. This is just the beginning of what promises to be a fantastic future for their company.”
About GoTab
GoTab is a trailblazer in entertainment commerce, empowering hospitality operators with a flexible, guest centric platform designed to elevate the guest experience while driving operational efficiency. The company’s technology suite includes a cloud based point of sale system, Kitchen Display Systems, RFID technology, self ordering kiosks, and a comprehensive set of integrated tools that enable operators to adapt to evolving service models and business needs. The company processes more than $1 billion annually in gross merchandise value and operates across the U.S., Canada, and Australia.
About Crush Yard
Crush Yard is a pickleball, dining and entertainment brand founded in 2023. Built around community, connection and active fun, Crush Yard combines indoor pickleball courts, food and beverage, sports watching, private events, live programming and additional entertainment experiences in year-round venues designed for guests of all ages.
.png)
