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Hi GoTabbers!
One of my favorite parts of this job is getting to tell the stories of operators and partners who are genuinely moving the industry forward.
This issue is full of exactly that.
We’re excited to share a new case study featuring our longtime customer Pryes Brewing in Minneapolis, MN. They continue to find smart ways to evolve the business—and buck the trend of flat growth in craft beer—while staying true to what made people love it in the first place.
We’re also thrilled to be partnering once again with Andrew Coplon and the team at Craft Beer Professionals for their upcoming Connects event in Chicago. Andrew and his team have built one of the most thoughtful communities in craft beer, and we’re proud to support the work they’re doing to bring operators together.
And finally, we had a fascinating conversation with Joe Pino from Clutch on Behind the Tab Podcast. Joe shared a simple but powerful idea: the first 30 days after a guest’s first visit may be the most important marketing window you have, and most operators are leaving it entirely to chance.
If craft beer has taught us anything, it’s that growth doesn’t just come from selling more product. Sometimes it comes from removing friction, paying attention to the details, and making sure every guest has a reason to come back.
Cheers!
Patricia Mejia, CMO
What started as a neighborhood brewery along the Mississippi River has evolved into one of the Twin Cities’ most dynamic hospitality destinations.
With a sports mezzanine, major event programming, and a growing partnership with the Minnesota Twins, Pryes Brewing Company needed a service model flexible enough to keep up.
Using GoTab’s mobile-first platform, Pryes turned everyday iPhones and iPads into fully functional POS devices, enabling staff to take orders and close tabs anywhere while giving guests the freedom to order and reorder via QR codes. The result:
Read the full case study: Scaling a Destination Taproom with Mobile-First Service and Seamless Operations
Most operators spend a lot of time thinking about how to get new guests in the door. Far fewer have a structured plan for what happens next.
In a recent Behind the Tab episode, Joe Pino of Clutch explains why the first 30 days after a guest’s first visit are critical to turning curiosity into loyalty.
Joe shares practical strategies for:
If you’re curious about new marketing and customer acquisition strategie, this episode is a must-listen.
Read the article: The First 30 Days: The Most Important Window You’re Probably Ignoring
We’re excited to partner once again with Andrew Coplon and the team at Craft Beer Professionals for CBP Connects Chicago. One session we’re especially looking forward to features two fantastic GoTab customers.
Finding Money in Your Brewery Through Margins, Efficiencies, and Smarter Decisions
June 16, 4-5 PM CT
Mike Corneille of Pryes Brewing and Tim Wilson of Caboose Brewing will share how they’re streamlining service, improving the guest experience, and growing their businesses in a market where every operational advantage matters.
We have a limited number of complimentary tickets available. Register today to request a complimentary pass
Busy doesn’t always mean profitable. In a craft beer market where growth is harder to come by, the breweries pulling ahead are finding smarter ways to operate.
Join GoTab for a live webinar on May 27 at 1:30 ET to see how leading breweries and taprooms are using technology to reduce friction, increase average check size, and deliver better guest experiences without adding labor.
We’ll walk through real-world strategies breweries are using to improve throughput, increase guest spend, and reduce labor pressure with:
If you’re looking for practical ideas to help your brewery do more with the traffic you already have, this session is worth 30 minutes of your time.
Every order tells a story. The GoTab + Clutch integration transforms real transaction data into targeted email and SMS campaigns that help operators drive more repeat visits.
With GoTab + Clutch, you can:
One standout example is The Fifty/50 Group, a Chicago-based hospitality group operating more than a dozen unique concepts. Since implementing the integrated Clutch and GoTab solution, they’ve achieved:
No batch-and-blast marketing. No guesswork. Just smarter guest engagement powered by real behavior.
The craft beer industry may be flat, but the smartest operators are still finding ways to grow.
This month’s stories are proof that better systems, stronger guest relationships, and smarter marketing can create meaningful results even in a challenging market.
We’re grateful to be building alongside you.
And whether we see you in Chicago, on our upcoming webinar, or somewhere down the road, we look forward to continuing the conversation.