Pryes Brewing Company sits along the Mississippi River in Minneapolis. What started as a brewery has become a busy place for game days, private events, and community gatherings. As Pryes added new experiences like the sports mezzanine and built more partnerships across the city, the team needed a service model that was faster, simpler, and easier to adapt.
With GoTab’s iOS capabilities, Pryes transformed everyday devices into a powerful POS system.
One of the Most Dynamic Taproom Environments in the Twin Cities
Pryes Brewing operates one of the most dynamic taproom environments in the Twin Cities.
The brewery expanded its space with a new sports-focused mezzanine featuring 12 TVs, designed to attract fans year-round and extend dwell time beyond traditional taproom visits. (Bring Me The News)
At the same time, Pryes strengthened its role as a local hub through a major multi-year partnership with the Minnesota Twins, bringing its brand directly into Target Field and formalizing its connection to game-day traffic. The result: more guests, more occasions, and higher expectations for speed and flexibility.
But traditional POS systems couldn’t keep up. Fixed terminals created bottlenecks. Staff were tied to specific service points. And scaling for peak moments—game days, large concert events, busy weekends—meant adding labor instead of improving efficiency.
Turning iPhones and iPads into Fully Functional POS Devices
Pryes implemented GoTab, turning iPhones and iPads into fully functional POS devices without the need for additional hardware. This enabled a fundamentally different operating model:
- Staff serve guests at the bar or can move freely throughout the taproom, taking orders and closing tabs anywhere
- Guests open and manage tabs digitally at the table using QR codes, reducing congestion at ordering points
- Service scales dynamically to match demand, from everyday traffic to high-volume events
Combined with GoTab’s mobile ordering and tab management, Pryes created a hybrid service model designed for how guests actually behave.
“We needed a system that matched how people use our space. With GoTab, guests can order at the counter or use QR code ordering from their table, so they can choose the experience that works best for them” - Mike Corneille, Pryes Brewing
Built for Destination Experience
Built for a Destination Experience - Helps Pryes manage everything from everyday taproom visits to sports watching and large-scale events, without adding complexity for the team..
Mobile POS Without Limits - Turns existing iOS devices into full POS systems, eliminating reliance on fixed terminals.
Faster Service at Peak Demand - Reduces lines and bottlenecks during high-traffic moments like game days and major events with thousands of guests .
Flexible, Scalable Operations - Adapts instantly to changing demand without requiring additional staffing or infrastructure.
Stronger Guest Engagement & Dwell Time - Supports experiences that keep guests on-site longer, driving higher spend per visit.
Foundation for Continued Growth - Enables Pryes to expand partnerships, promotions, and revenue streams without adding operational complexity.
Pryes Brewing is a clear example of where the brewery model is heading.
Between expanded programming, sports integration, loyalty-driven initiatives like its sold-out annual “Passport” program, and strategic partnerships, Pryes is building a business around repeat engagement and extended visits. GoTab powers that shift by removing friction at the point of service—so the experience, not the system, defines the visit.
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