Scaling a Destination Taproom with Mobile-First Service and Seamless Operations
Pryes Brewing Company sits along the Mississippi River in Minneapolis. What started as a brewery has become a busy place for game days, private events, and community gatherings. As Pryes added new experiences like the sports mezzanine and built more partnerships across the city, the team needed a service model that was faster, simpler, and easier to adapt.
Pryes Brewing Company sits along the Mississippi River in Minneapolis. What started as a brewery has become a busy place for game days, private events, and community gatherings. As Pryes added new experiences like the sports mezzanine and built more partnerships across the city, the team needed a service model that was faster, simpler, and easier to adapt.
With GoTab’s iOS capabilities, Pryes transformed everyday devices into a powerful POS system.
The Situation
Pryes Brewing operates one of the most dynamic taproom environments in the Twin Cities.
The brewery expanded its space with a new sports-focused mezzanine featuring 12 TVs, designed to attract fans year-round and extend dwell time beyond traditional taproom visits. (Bring Me The News) At the same time, Pryes strengthened its role as a local hub through a major multi-year partnership with the Minnesota Twins, bringing its brand directly into Target Field and formalizing its connection to game-day traffic. The result: more guests, more occasions, and higher expectations for speed and flexibility.
But traditional POS systems couldn’t keep up. Fixed terminals created bottlenecks. Staff were tied to specific service points. And scaling for peak moments—game days, large concert events, busy weekends—meant adding labor instead of improving efficiency.
The Solution
Pryes implemented GoTab, turning iPhones and iPads into fully functional POS devices without the need for additional hardware. This enabled a fundamentally different operating model:
Staff serve guests at the bar or can move freely throughout the taproom, taking orders and closing tabs anywhere
Guests open and manage tabs digitally at the table using QR codes, reducing congestion at ordering points
Service scales dynamically to match demand, from everyday traffic to high-volume events
Combined with GoTab’s mobile ordering and tab management, Pryes created a hybrid service model designed for how guests actually behave.
“We needed a system that matched how people use our space. With GoTab, guests can order at the counter or use QR code ordering from their table, so they can choose the experience that works best for them” - Mike Corneille, Pryes Brewing
The Benefits
Built for a Destination Experience - Helps Pryes manage everything from everyday taproom visits to sports watching and large-scale events, without adding complexity for the team..
Mobile POS Without Limits - Turns existing iOS devices into full POS systems, eliminating reliance on fixed terminals.
Faster Service at Peak Demand - Reduces lines and bottlenecks during high-traffic moments like game days and major events with thousands of guests .
Flexible, Scalable Operations - Adapts instantly to changing demand without requiring additional staffing or infrastructure.
Stronger Guest Engagement & Dwell Time - Supports experiences that keep guests on-site longer, driving higher spend per visit.
Foundation for Continued Growth - Enables Pryes to expand partnerships, promotions, and revenue streams without adding operational complexity.
Pryes Brewing is a clear example of where the brewery model is heading.
Between expanded programming, sports integration, loyalty-driven initiatives like its sold-out annual “Passport” program, and strategic partnerships, Pryes is building a business around repeat engagement and extended visits. GoTab powers that shift by removing friction at the point of service—so the experience, not the system, defines the visit.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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