Clutch and GoTab Partner to Deliver Seamless Guest Engagement Across Hospitality Brands

Clutch, a leading provider of customer marketing technology, has announced a strategic partnership with GoTab, an entertainment commerce platform redefining the point-of-sale experience. This collaboration enables hospitality brands to unify guest interactions across the transaction and engagement layers, delivering unprecedented personalization, convenience, and insight across every touchpoint.

The Clutch + GoTab integration links every customer transaction-whether it's a mobile order, a QR-code tab, or an in-venue payment-to a centralized Clutch customer profile. This seamless identity framework allows for real-time loyalty rewards, omni-channel offer redemption, and automated marketing journeys. Operators benefit from a connected ecosystem where every brand interaction is recognized, measured, and enhanced - leading to smarter engagement and measurable revenue impact.

"This partnership bridges the gap between how guests pay and how they engage," said Joe Pino, SVP of Strategy at Clutch. "We're giving operators a unified lens to recognize, reward, and retain customers across every channel and concept."

One standout example is The Fifty/50 Group, a Chicago-based hospitality group operating over a dozen unique concepts. Since implementing the integrated Clutch and GoTab solution, they've experienced transformative results: a 67% increase in loyalty membership, a 764% rise in activations, and more than $5.7 million in loyalty-attributed revenue. Now, over 20% of their total transactions are tied to identified loyalty members.

"Our ability to recognize guests across brands and deliver consistent experiences both online and in-person has changed the game," said Scott Weiner, Group Co-Founder at The Fifty/50 Group. "We're operating smarter and we're creating meaningful, repeatable moments that drive loyalty and lifetime value."

Clutch's platform includes modules for customer data, loyalty management, stored value, offer orchestration, and personalized marketing via email and SMS-all of which now sync effortlessly with GoTab's commerce engine utilizing the GoTab Loyalty API engine. From enterprise-wide dashboards to concept-level customization, the partnership gives operators unmatched agility in designing and managing loyalty programs across multiple brands.

"Hospitality is evolving fast. Operators need flexible tools that align marketing and operations without creating friction," said Andrew Morgan, Vice President of Customer Success at GoTab. "Our integration with Clutch empowers brands to scale intelligent engagement without sacrificing the speed and simplicity their guests expect."

Looking ahead, the partnership will continue to evolve with advanced AI segmentation, expanded stored value capabilities, and deeper reporting to help operators unlock richer insights and ROI across every interaction.

About Clutch
Clutch is a leading customer marketing platform that helps brands unify their customer data, drive intelligent engagement, and increase customer lifetime value. With solutions across loyalty, stored value, offers, and marketing automation, Clutch empowers brands to deliver individualized experiences at scale. Learn more at www.clutch.com.

About GoTab
GoTab is the Entertainment Commerce Platform built to power high-volume hospitality and experiential venues. From full-service restaurants and breweries to entertainment concepts like pickleball clubs, cinemas, and food halls, GoTab helps venues improve service, drive revenue, and deliver frictionless guest journeys through flexible ordering, payments, and partner integrations. Learn more at https://gotab.com.

Contact Information

Brett Renken
brett.renken@clutch.com

SOURCE: Clutch Holdings LLC

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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