English
Online checkouts bring in 45% of revenue from just 33% of bookings, according to ROLLER's 2026 Attractions Industry Benchmark Report. In this episode of Behind the Tab, ROLLER General Manager Brett Sheridan explains why online booking lifts basket size and saves labor, and how attractions and family entertainment centers (FECs) can get more from every guest.
Brett is a former attractions operator who has run iFLY indoor skydiving in Asia-Pacific and Luna Park Sydney, and he now represents operators inside ROLLER's software. He and host Patricia Mejia talk about why iFLY stopped treating food and beverage as an afterthought, how rebuilding a midway changed spend per guest, why some operators hold back from pushing online, and how birthday parties bring in new guests.
They also cover how a drop in spend per guest can hide a segment story, like the week 700 kids came to the park, what ROLLER's benchmark report shows, how the GoTab and ROLLER integration brings food and beverage spend into the guest record, and what is ahead at IAAPA.
Follow Brett Sheridan on LinkedIn, watch the episode on YouTube, read ROLLER's 2026 Attractions Industry Benchmark Report, and learn more about GoTab for eatertainment venues.
Get a summary of the interview on the GoTab blog at Online Booking, Food and Beverage, and Spend per Guest: Lessons for Attractions and FECs.