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Imagine a world where your venue isn’t just a place to grab a pint or a meal, but a destination in its own right. A place where every event becomes a story worth retelling. As Rolling Stone recently opined, “the world is your venue,” a reminder that today’s hospitality spaces must think beyond simply renting space.*
Guests now expect curated experiences, living brands, and communities brought to life through gatherings that feel intentional and memorable.
That philosophy was at the heart of last week’s webinar with Other Half, Tripleseat, and GoTab, where we explored how Other Half has redefined its operating model for events across its eight locations. They have transformed their taprooms into multi-purpose venues by standardizing offerings, connecting event planning to real-time operations, and aligning pricing with true demand. Supported by the right workflows and technology, they’ve built an events program that reflects the value and the opportunity of every single booking.
In this issue of Grow with GoTab, we’re taking you behind the scenes of that shift. Other Half shared how they moved from one-off Word documents to consistent, scalable event packages, enabling teams to spend more time on hospitality and less on manual admin. They walked through how minimum spends, tiered bar packages, and space fees grounded in historical taproom revenue ensure events never cannibalize their busiest hours.
With a brief on-screen demo, we showed how the GoTab + Tripleseat integration brings contracts, deposits, menus, and line items directly into the POS, eliminating rework and keeping inventory, payments, and billing accurate and aligned. They also discussed how new innovations like RFID wristbands, self-service kiosks, and event-dedicated tablets reduce labor strain while increasing per-guest spend, all backed by clean, centralized accounting that removes the guesswork at month-end.
These insights made one thing clear: venues that streamline their workflow and embrace event-forward technology are operating more smoothly, delighting guests, strengthening margins, and booking more events than ever.
Many thanks to Other Half’s Chief of Staff, Joy Reichenbach, for sharing these candid, practical insights. Read the full story to learn how to treat every event not just as a good check, but as a strategic revenue engine for your venue.
A heartfelt thank you to Joy, the teams at Other Half and TripleSeat, and all the partners and customers who make this work meaningful. Wishing you a warm and joyful Thanksgiving with the people who matter most.
Cheers,
Patricia Mejia, CMO 🦃
For more than 25 years, Little Pub Company has been the heartbeat of Denver’s neighborhood bar scene; a family of pubs built on hospitality, community, and the belief that great service shouldn’t be complicated. Today, they’re proving that technology can strengthen that promise rather than replace it.
In our newest case study, we take a closer look at how Little Pub Company uses GoTab to power one of Colorado’s most effective hybrid-service examples. By blending fast, self-service ordering with warm, human hospitality, they’ve created an experience that keeps regulars coming back while driving measurable efficiency across their bars.
From smoother peak-time operations to smarter staffing flexibility, Little Pub Company shows what’s possible when technology is used with intention and heart. It’s a story about community, modern hospitality, and the operators doing the quiet, meaningful work to keep neighborhood pubs thriving.
“People come to neighborhood bars because they want to feel connected. GoTab makes that easier, not harder. It lets us serve faster, stay present with guests, and keep the spirit of community alive.” - Rachel Callison, Regional Support Manager
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