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Events are one of the most significant untapped opportunities for net new revenue generation in a brewery. Events are high-margin. They deliver predictable revenue because they are typically booked well in advance. Best of all, the people who plan an event at your brewery are often some of your most avid fans. They have a lot riding on the success of their event so they’ve likely visited your brewery in the past and enjoyed what they experienced.
Now is a great time to start thinking about how to get your brewery ready for event season. That’s why GoTab is partnering with Tripleseat, the event management software built for hospitality, and the Craft Beer Professionals membership organization to host, Using Your Brewery Space to Drive Revenue, featuring Gregg Frazer, SVP of Operations, Sapporo-Stone Brewing, Allison Lawley, Director of Hospitality Operations at Stone Brewing Company, and Sydney Simmons, Banquet Manager a Stone Brewing.
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Using Your Brewery Space to Drive Revenue
RSVP: Craft Beer Professionals
We’re excited to welcome Allison Lawley, the Director of Hospitality Operations at Stone Brewing Co., the largest brewery in Southern California, as our featured operator. Joining Allison on the virtual event will be GoTab's Adam Howe and Casey Barry from Tripleseat. This is a fantastic opportunity to discover how you can maximize every inch of your brewery space, even those unexpected corners, to drive revenue. From the small touches, like providing guests with a card detailing your brewery's history, to the larger strategies, such as creating customized event packages that balance costs and excitement for your hosts, we will delve into it all.
We will also explore strategies for creating impactful first impressions for event guests, as this sets the tone for their overall experience. Consider how you can customize your staffing approach to match the ambiance, whether that involves offering an open bar, utilizing drink tickets, or setting up a portable bar.
Furthermore, we will delve into methods for maximizing efficiency and cost-effectiveness when organizing brewery events. Although events can boost revenue significantly, there are inherent risks. It is crucial to carefully consider all variables and accurately track costs. Our speakers will delve into techniques for determining the true value of your event spaces, especially when experimenting with new formats that you haven’t tried before.
Additionally, we will discuss the essential components of a successful brewery event menu, emphasizing that strategic decisions can make the difference between a highly profitable event and one that overwhelms your staff without significant returns.
Lastly, we will highlight the benefits of utilizing integrated POS and event management tools to streamline the entire event experience. From simplifying the booking and deposit procedures for hosts to making operational decisions such as utilizing event cards, real-time communication with guests and hosts, and efficiently closing out tabs, the goal is to create a seamless and stress-free experience for all involved.
We are looking forward to this incredible opportunity to enhance your event experiences and drive the revenue you desire at your brewery.
Ready to experience GoTab for yourself? Sign up for a free demo and get qualified to receive a complimentary meal on us!
