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GoTab Appoints Mike Dunn Chief Financial Officer

Bringing a new seasoned executive to spearhead finance, strategy and business development

Arlington, VA, April 7, 2022Restaurant commerce platform GoTab is adding industry veteran Mike Dunn to its leadership team, making the seasoned executive its first Chief Financial Officer. In his new role, Dunn will set the course for the company’s sustainable growth by devising and implementing back office systems and policies to scale the business. He will also play an active role with financial partners, raising funds and managing investor relations, while developing new ways to expand and leverage GoTab’s many partnerships. Dunn will also work closely with HR to maintain GoTab’s employer of choice status and reinforce talent advancement programs throughout the company.

With a unique mix of finance, strategy and business development skills, and more than 17 years of experience as a CFO, Dunn has an impressive background and proven track record with technology companies. Most recently, he supported Cadmium's growth initiatives, overseeing the integration of multiple acquisitions and consolidating the company’s accounting and financial operations. Prior to that, he led multiple companies to a successful exit, from NeoSystems to Siteworx, where he worked closely with GoTab CEO Tim McLaughlin, who had founded the digital marketing agency and sold it to private equity following 10 years of 50% year-over-year growth. Throughout his career, Dunn has demonstrated a distinctive ability to build a robust financial framework for early-stage ventures, helping them to scale and guiding them on a path to compliance and rapid growth.

“I am excited to join the stellar group of leaders that make up the GoTab executive team and take an active role in positioning this high-growth company for further expansion,” said Mike Dunn, Chief Financial Officer. “GoTab has greatly evolved in the hospitality technology realm, yet maintains an edge over the other available solutions with its smart features and convenient process. I’m thrilled to lend my financial expertise to bring even more success to GoTab,” he added.

Dunn is a prior finalist for the Northern Virginia Technology Council (NVTC) CFO awards. During his free time, Dunn enjoys skiing and road biking, as well as attending concerts and playing his bass. He lives in Northern Virginia with his wife and two children.

"I am excited to join the stellar group of leaders that make up the GoTab executive team and take an active role in positioning this high-growth company for further expansion. GoTab has greatly evolved in the hospitality technology realm yet maintains an edge over the other available solutions with its smart features and convenient process. I’m thrilled to lend my financial expertise to bring even more success to GoTab."

– Mike Dunn, Chief Financial Officer

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels, and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering, and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here, or learn more at https://gotab.io/en.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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