News

GoTab Receives $6 Million in Latest Investment Round

GoTab has secured a $6 million investment to enhance its technology that bridges contactless dining and full-service hospitality.

Contactless ordering and payment platform gets financial boost to support new partnerships, integrations and launch of server-based ordering through new mobile POS

GoTab, Inc., the Mobile POS and contactless ordering and payment platform for hospitality, secured a $6 million investment to enhance its innovative technology and further bridge the gap between contactless dining and full-service hospitality.

This recent funding round was made possible by notable existing investors: Anthony Bruce, former president, Applied Analytics at Mastercard & CEO at APT; Greg Cohen, former president of iPayment and Paya; Jodie McLean, CEO of Edens; Will Graylin, CEO of OV Loop and former global co-GM of Samsung Pay; George Krautzel, managing partner for MissionOG; Andrew Newcomb, managing partner at MissionOG; and Jonathan Zabusky, founder and managing partner of Bounce Ventures LLC, former president of Grubhub/CEO of Seamless.

Offering contactless ordering and payment since 2016, GoTab is helping hospitality operators rethink their service model, especially as they adapt to rapidly evolving regulations and consumer expectations. Early adopters such as Stone Brewing, Barcelona Wine Bar and Ballast Point Brewing Company have been able to leverage GoTab to optimize their servers' time, work and interactions with customers to ensure a better guest experience. GoTab creates an efficient and hospitable environment for guests while freeing up front-of-house staff from low-impact tasks and allowing them to allocate more time to maintain proper safety guidelines which benefits both the operators and the guests.

"We are excited for the possibilities that this new round of investment brings. GoTab has helped countless operators adapt their hospitality model and turn a corner despite the current challenges they are facing. We are confident that further integrations and partnerships with best-of-breed technology will bring even more innovation and success to our operators."

Tim McLaughlin, CEO of GoTab

Based in Arlington, VA, GoTab is used by hundreds of hospitality operators across 31 states. The new investment comes on the heels of a banner Labor Day weekend, when GoTab saw the highest number of transactions processed by operators since the platform's creation in 2016.

With this new round of funding, GoTab is developing partnerships and facilitating integrations with other innovative best-of-breed hospitality tech platforms, all designed to ensure operators can optimize their business model and adapt swiftly to operational changes. Currently underway is the rollout of GoTab's Mobile POS; i.e., contactless ordering and payment features for servers, making every guest transaction effortless, convenient and contact-free.

A market leader in features set, GoTab is currently the only self-service platform with native features for opening a digital tab, sharing and splitting the tab and calculating tips among friends, and keeping the tab open until it's time to settle. The GoTab system is designed to be an integrated or stand-alone service, requiring minimal setup and a nominal per transaction percentage for operators, providing high-touch hospitality without the high-end price tag. It requires no additional hardware, software or support costs and works seamlessly for takeout and delivery service, providing the same ease and convenience as in-venue dining.

About GoTab, Inc.

GoTab, Inc., the Mobile point-of-sale (POS) and contactless order and payment platform, helps large & mid-sized restaurants, breweries, bars, hotels and other venues optimize their front-of-house service models using low-cost, agile technology. Patrons scan a QR code directly from their mobile phones, order items via online menus, and pay securely, all without downloading an application or interacting with a server. Founded in 2016 and based in Arlington, Virginia, GoTab serves hundreds of national, regional and local full-service accounts in almost 30 U.S. states. Learn more at https://about.gotab.io/en.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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