Bring first-party guest feedback and online reviews together to better understand the guest experience and uncover opportunities to improve.
Fishbowl by GoTab is excited to introduce Guest Feedback & Reviews, a new addition to the Fishbowl Guest Relationship Management (GRM) platform that gives hospitality operators a more complete view of what their guests are saying.
Guest Feedback & Reviews brings direct guest feedback together with online reviews from Google, Yelp, TripAdvisor, and OpenTable in one centralized platform. Instead of monitoring multiple channels separately, teams can see, manage, and act on guest feedback alongside the guest data and marketing tools they already use in Fishbowl.
One Place to Understand What Your Guests Are Saying
Every review and piece of feedback can tell you something about the guest experience. The challenge is bringing those signals together in a way that makes them useful.
Guest Feedback & Reviews gives operators a centralized view of guest sentiment, making it easier to identify trends, recognize what is working, and uncover areas where the operation can improve.
With Guest Feedback & Reviews, operators can:
- Capture Direct Guest Feedback – Collect, manage, and respond to guest feedback directly within Fishbowl.
- Monitor & Respond to Online Reviews – Bring reviews from Google, Yelp, TripAdvisor, and OpenTable into a single dashboard.
- Understand Guest Sentiment – Analyze feedback by rating, date, topic, and keyword to identify trends and operational opportunities.
- Strengthen Online Reputation – Give teams greater visibility into guest experiences and the information they need to respond quickly and consistently.
“You cannot improve what you can’t measure. With guest feedback, sentiment analysis, and loyalty, you can continuously improve your operations and strengthen your connection to your most valuable guests,” said Ahmad Abualsamid, CTO of Fishbowl.
From Guest Feedback to Stronger Guest Relationships
Guest Feedback & Reviews expands Fishbowl beyond understanding how guests engage with your marketing to better understand how they experience your brand.
Combined with Fishbowl’s Loyalty, Email, SMS Marketing, and Guest Relationship Management capabilities, operators can connect more of the guest journey in one platform—from what guests say about their experience to how brands engage them and encourage them to return.
That means guest feedback doesn’t have to live in isolation. It becomes another source of insight that helps hospitality teams better understand their guests, improve their operations, personalize engagement, and build stronger long-term relationships.
Building the Next Generation of Fishbowl
Earlier this year, GoTab acquired Fishbowl, bringing together one of hospitality’s most established guest marketing and loyalty platforms with GoTab’s first-party ordering and operational data.
As Fishbowl by GoTab, we’re continuing to invest in the platform while building toward a more connected approach to hospitality technology—one that helps operators understand what guests do, what they say, and how to turn those insights into stronger relationships and more repeat business.
Guest Feedback & Reviews is the latest step in that evolution.
Add Guest Feedback & Reviews to Fishbowl
Guest Feedback & Reviews is available as an addition to the Fishbowl platform.
Interested in learning more? Request a Fishbowl demo, contact your Fishbowl Account Manager or email support@fishbowl.com to learn how to add Guest Feedback & Reviews to your account.
We’re excited to help you better understand your guests, uncover actionable insights, strengthen your online reputation, and turn every guest interaction into an opportunity to improve.
