GoTab Acquires Fishbowl to Transform Guest Marketing, Loyalty, and Repeat Revenue for Hospitality Operators

GoTab, the entertainment commerce platform built for dynamic restaurants, breweries, food halls, hotels, and entertainment venues, today announced the acquisition of the Fishbowl guest relationship management platform, one of the hospitality industry’s most established customer data, marketing, and loyalty platforms.

The combination brings together Fishbowl’s long-standing leadership in restaurant marketing and loyalty with GoTab’s rich first-party ordering and operational data to help hospitality operators drive more repeat visits and stronger guest relationships.

ARLINGTON, Va., June 9, 2026 — GoTab, the entertainment commerce platform built for dynamic restaurants, breweries, food halls, hotels, and entertainment venues, today announced the acquisition of the Fishbowl guest relationship management platform, one of the hospitality industry’s most established customer data, marketing, and loyalty platforms.

For more than two decades, Fishbowl has supported thousands of restaurant and hospitality operators with guest engagement, loyalty, email marketing, and SMS programs that help drive repeat business and long-term customer value. The acquisition brings a large, established customer community with deep roots across the hospitality industry, creating opportunities to further invest in the products, services, and support those operators rely on every day. Existing Fishbowl customers will continue to receive uninterrupted service and support, with a continued focus on helping restaurant and hospitality brands better understand, engage, and retain their guests.

Turning Every Guest Interaction Into a Stronger Relationship

GoTab was founded on the belief that hospitality operators should have access to open, flexible technology that helps them better serve guests while simplifying operations and increasing profitability. Fishbowl extends that vision by adding a proven customer data platform, loyalty solution, and marketing automation engine designed specifically for hospitality.

Together, GoTab and Fishbowl connect guest ordering and behavioral data directly to personalized marketing and loyalty programs, helping operators turn every guest interaction into an opportunity to build stronger relationships and drive more repeat business.

“This acquisition reflects our belief that hospitality operators should have the tools to turn every guest interaction into a stronger relationship,” said Tim McLaughlin, GoTab CEO and Co-Founder. “Fishbowl has an extraordinary legacy in restaurant marketing and loyalty. By combining Fishbowl’s proven guest relationship management platform with GoTab’s first-party ordering and operational data, we’re giving operators a more powerful way to understand their guests, personalize outreach, and drive measurable revenue growth.”

“I am excited to have Fishbowl join forces with GoTab. Together, we share a commitment to helping operators build stronger guest relationships through more personalized experiences,” said Adam Ochstein, Fishbowl CEO.

More Powerful Guest Marketing—Without Sacrificing Choice

GoTab customers will benefit from a deeper integration with Fishbowl’s marketing, loyalty, and customer data platform, enabling them to deliver a more connected, personalized guest experience from reservation to visit and beyond. Key capabilities will include the ability to:

Build richer guest profiles based on actual visit behavior
Segment audiences by frequency, spend, preferences, and loyalty status
Automate personalized email and SMS campaigns
Launch destination-wide loyalty programs
Measure the direct impact of marketing on repeat visits and revenue

Because GoTab captures guest behavior across QR ordering, kiosks, handheld POS, shared tabs, events, and multi-vendor environments, operators can create more targeted and effective marketing programs than traditional POS integrations allow.

“Our commitment to being an open platform has not changed and never will,” said Tim McLaughlin. “Operators deserve the freedom to connect GoTab with any modern system that helps them run their business more effectively. Whether they choose Fishbowl or another best-of-breed solution, our goal is to make integration simple and ensure their technology works better together.”

That philosophy continues to guide GoTab’s integration strategy. Recently announced integrations with GoZone Wifi, DAVO by Avalara, Tenzo, and Clutch Loyalty reflect GoTab’s ongoing investment in an open ecosystem that gives operators the flexibility to build the technology stack that best fits their business.

About GoTab

GoTab empowers hospitality operators with a flexible, guest-centric platform designed to enhance guest experience while driving operational efficiency. Featuring an advanced point-of-sale system, Kitchen Display Systems (KDS), RFID technology, Self-Ordering Kiosks, and a suite of integrated tools, GoTab helps operators meet their unique needs in an ever-evolving industry. Processing over $1B annually in gross merchandise value (GMV) and operating across 39 U.S. states, Australia and Canada, GoTab is trusted by restaurants, breweries, food halls, hotels, and large venues. Request a demo to learn more.

About Fishbowl by GoTab

Fishbowl is the all-in-one solution that combines the industry’s best Restaurant CRM and CDP, offering in one easy-to-use and even easier-to-integrate Guest Relationship Management platform.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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