The combination brings together Fishbowl’s long-standing leadership in restaurant marketing and loyalty with GoTab’s rich first-party ordering and operational data to help hospitality operators drive more repeat visits and stronger guest relationships.
ARLINGTON, Va., June 9, 2026 — GoTab is the entertainment commerce platform built for dynamic restaurants, breweries, food halls, hotels, and entertainment venues. Today, the company announced it has acquired the Fishbowl guest relationship management platform. Fishbowl is one of the hospitality industry’s most established customer data, marketing, and loyalty platforms.
For more than two decades, Fishbowl has helped thousands of restaurant and hospitality operators with guest engagement, loyalty, email marketing, and SMS programs. These programs help drive repeat business and build long-term customer value. The acquisition brings GoTab a large, established customer community with deep roots across the hospitality industry, creating new opportunities to invest in the products, services, and support those operators rely on every day. Existing Fishbowl customers will continue to receive the same uninterrupted service and support, with a continued focus on helping restaurant and hospitality brands better understand, engage, and retain their guests.
Turning Every Guest Interaction Into a Stronger Relationship
GoTab was founded on a simple belief: hospitality operators should have access to open, flexible technology. That technology should help them serve guests better while simplifying operations and increasing profitability. Fishbowl extends that vision by adding a proven customer data platform, loyalty solution, and marketing automation engine built specifically for hospitality.
Together, GoTab and Fishbowl connect guest ordering and behavioral data directly to personalized marketing and loyalty programs. This helps operators turn every guest interaction into a chance to build stronger relationships and drive more repeat business.
“This acquisition reflects our belief that hospitality operators should have the tools to turn every guest interaction into a stronger relationship,” said Tim McLaughlin, GoTab CEO and Co-Founder. “Fishbowl has an extraordinary legacy in restaurant marketing and loyalty. By combining Fishbowl’s proven guest relationship management platform with GoTab’s first-party ordering and operational data, we’re giving operators a more powerful way to understand their guests, personalize outreach, and drive measurable revenue growth.”
“I am excited to have Fishbowl join forces with GoTab. Together, we share a commitment to helping operators build stronger guest relationships through more personalized experiences,” said Adam Ochstein, Fishbowl CEO.
More Powerful Guest Marketing—Without Sacrificing Choice
GoTab customers will benefit from a deeper integration with Fishbowl’s marketing, loyalty, and customer data platform. This will let them deliver a more connected, personalized guest experience from reservation to visit and beyond. Key capabilities will include the ability to:
- Build richer guest profiles based on actual visit behavior
- Segment audiences by frequency, spend, preferences, and loyalty status
- Automate personalized email and SMS campaigns
- Launch destination-wide loyalty programs
- Measure the direct impact of marketing on repeat visits and revenue
GoTab captures guest behavior across QR ordering, kiosks, handheld POS, shared tabs, events, and multi-vendor environments. Because of this, operators can create more targeted and effective marketing programs than traditional POS integrations allow.
“Our commitment to being an open platform has not changed and never will,” said Tim McLaughlin. “Operators deserve the freedom to connect GoTab with any modern system that helps them run their business more effectively. Whether they choose Fishbowl or another best-of-breed solution, our goal is to make integration simple and ensure their technology works better together.”
That philosophy continues to guide GoTab’s integration strategy. GoTab recently announced integrations with GoZone Wifi, DAVO by Avalara, Tenzo, and Clutch Loyalty. These integrations reflect GoTab’s ongoing investment in an open ecosystem that gives operators the flexibility to build the technology stack that best fits their business.
About GoTab
GoTab empowers hospitality operators with a flexible, guest-centric platform. It’s designed to enhance the guest experience while driving operational efficiency. GoTab features an advanced point-of-sale system, Kitchen Display Systems (KDS), RFID technology, Self-Ordering Kiosks, and a suite of integrated tools to help operators meet their unique needs in an ever-evolving industry. GoTab processes over $1B annually in gross merchandise value (GMV) and operates across 39 U.S. states, Australia and Canada. Restaurants, breweries, food halls, hotels, and large venues trust GoTab. Request a demo to learn more.
About Fishbowl by GoTab
Fishbowl is the all-in-one solution that combines the industry’s best Restaurant CRM and CDP. It offers one easy-to-use and even easier-to-integrate Guest Relationship Management platform.
Guest marketing and loyalty integrations like Fishbowl are just one piece of the puzzle—see how they fit into the broader family entertainment center technology stack alongside POS, reservations, and gameplay systems.
