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Why Eatertainment Venues Are Outgrowing Traditional POS Systems

And What Modern Operators Are Choosing Instead

Modern entertainment venues are no longer simple restaurants with a bar attached. They’re hybrid businesses—part driving range, part restaurant, part event space, part technology platform. And for many operators, that evolution has exposed a hard truth:

Traditional POS systems weren’t built for this.

Across North America, operators running complex, high-volume venues are hitting the same wall—rigid point-of-sale systems that can’t keep up with custom workflows, modern guest expectations, or the realities of multi-location growth. If this sounds familiar, you’re not alone.

Here’s what we’re hearing most often from operators who come to GoTab after outgrowing their existing POS—and what they’re doing differently as a result.

Why Traditional POS Systems Don’t Work for Eatertainment Venues

Eatertainment venues combine food and beverage service with activities like golf, bowling, games, events, and private suites—creating operational complexity that traditional POS systems weren’t designed to handle. As these venues scale, operators often struggle with rigid workflows, limited integrations, poor staff visibility, and accounting challenges that slow service and growth. Modern eatertainment operators need POS platforms built for hybrid service models, real-time coordination, and multi-location expansion—not systems designed for standard restaurants.

The Problem Isn’t Features. It Is Lack of Flexibility.

Most legacy POS platforms can ring up an order, route it to the kitchen, and close a check. That’s table stakes. The challenge starts when operators need to go beyond the standard flow.

Many modern venues have already invested in:

  • Custom-branded QR ordering experiences
  • Proprietary event management tools
  • Unique service models tied to suites, bays, or zones
  • Internal technology teams building their own guest journeys

The friction appears when the POS can’t integrate cleanly with that ecosystem.

Operators tell us they’re struggling with:

  • Limited or poorly documented APIs
  • Inability to programmatically create, modify, or move tabs
  • Manual workarounds for what should be automated processes
  • Vendor support teams that can’t—or won’t—engage at a technical level

The result? Technology that slows innovation instead of enabling it.

When Operations Teams Lose Visibility, Service Suffers

In many high-volume venues, kitchen communication is the root of the problem. Operators describe scenarios where:

  • Guests add items to a tab without staff knowing
  • Servers don’t get notified when orders are ready
  • Tabs need to be moved between suites or tables mid-service
  • Managers need tighter control over comps, voids, and edits

Without real-time visibility and assignment logic, service delays pile up fast—especially on busy weekends. What these operators need isn’t more staff. It’s better orchestration:

  • Clear staff-to-zone or staff-to-suite assignments
  • Automatic notifications when guests order or orders are ready
  • Controls that match real operational roles, not generic permissions

Self-Service Works—But Only When It’s Designed Right

Many operators are cautious about guest self-service, and for good reason. Poorly implemented QR ordering can feel impersonal or confusing. But when done right, self-service becomes a powerful tool—especially in venues where speed and volume matter.

The key questions operators ask:

  • Will guests actually use self-service features?
  • Can self-service coexist with high-touch hospitality?
  • Does it reduce friction or create new problems?

What we see consistently is that hybrid service models win. Guests want options:

  • Order on their own when it’s convenient
  • Interact with staff when they need help
  • Keep tabs open without re-authorizing every order

The goal isn’t replacing staff—it’s removing unnecessary bottlenecks.

Accounting and Finance Can’t Be an Afterthought

For many buying teams, finance becomes the deciding voice. Operators tell us their CFOs care deeply about:

  • Knowing exactly where each dollar came from
  • Proper revenue recognition for events and deposits
  • Accrual accounting and deferred revenue handling
  • Clean GL mapping by product, payment type, and processor

Some legacy systems make reconciliation easier simply because finance teams are used to them—even if the rest of the business is struggling operationally. Modern platforms need to meet both needs:

  • Operational flexibility for the floor
  • Financial clarity for the back office

If accounting workflows get messier after switching POS, the decision won’t stick.

Payments and Expansion Add Another Layer of Complexity

Many venues aren’t thinking locally—they’re thinking globally. Operators expanding across regions need:

  • Payment processing that works in multiple countries
  • Consistent card-on-file and tab workflows
  • Protection against walkouts and insufficient funds
  • Infrastructure that scales without re-engineering everything

When payments aren’t built for international growth, expansion plans slow down fast.

Visibility Across Locations Builds Trust

For brands growing through licensees or multi-unit operations, visibility isn’t about control—it’s about confidence. Operators want:

  • Centralized reporting across all locations
  • Clear, automated revenue sharing or royalty calculations
  • Reduced risk of underreporting or manual errors

The more complex the business model, the more important transparency becomes.

Why More Operators Are Rethinking Their POS Strategy

The common thread across all these challenges isn’t dissatisfaction with a single feature—it’s a mismatch between modern venue complexity and legacy POS design. Operators who are succeeding today are choosing platforms that act less like a cash register and more like a commerce platform:

  • Open APIs that support custom development
  • Real-time operational visibility
  • Hybrid service flexibility
  • Finance-friendly reporting and reconciliation
  • Scalable payments and multi-location support

If your venue feels like it’s outgrown your POS, that’s not a failure—it’s a signal that your business has evolved. The next step isn’t adding more workarounds. It’s choosing a platform built for where your operation is going next.

Thinking through a similar challenge?
If your team is balancing custom technology, high-volume service, and ambitious growth plans, it may be time to rethink what you expect from your POS.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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