In the midst of pandemic lockdowns GoTab built a full-featured ecommerce market and grocery for Farmers Restaurant Group.
Farmers Restaurant Group has launched a new online retail market and grocery. Consumers can now order farm-to-table staple items directly from Farmers using GoTab. Their custom GoTab sites support pickup and delivery and are built on the GoTab contactless ordering and payment platform. Farmers now has a new revenue source during pandemic restrictions.
Moving Fast to Serve Customer Demands
GoTab worked closely with Farmers to customize the platform for their unique needs in just a few weeks. It was no small feat -- at the same time, GoTab was experiencing a 400 percent increase in usage. As a result of the launch, Farmers was able to bring back 175 of its furloughed employees.
"We had to make the decision of do we just buckle, or do we stay in the fight and figure out what's going to work and what our communities needed. My team worked really rapidly and incredibly fast to spin up this whole market and grocery."
Dan Simons, co-founder of Founding Farmers (to WTOP)
Support for 6 Market Locations
The Founding Farmers Market & Grocery offers over 500 daily grocery items. GoTab built the ability to serve 6 locations in DC, Maryland, Virginia and Pennsylvania:
Consumers can order from a wide selection of items. From prepared foods, bakery & pastries, butcher & deli, to fresh product, house-churned ice cream, and much more. Consumers give the platform high marks. The ability to order online and arrange contactless pickup and delivery was a huge customer satisfier. Customers turned to Founding Farmers to meet their daily grocery needs in large numbers. In fact, during the pandemic peak, Farmers was able to generate almost $125,000 in orders per day.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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