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Last week I had the pleasure of chatting with an internship candidate from Singapore, one of the world’s most advanced technology hubs. Right from the start, he impressed me when he described GoTab as “a pioneer in the use of QR codes in the US.” I loved that frame!
I almost hired him on the spot! Coming from a Singaporean, it felt like a real compliment and a reminder that GoTab has always been about finding new ways to make hospitality better.
That same spirit of innovation is shaping what we’re seeing in pickleball venues today.
A few stats to set the stage for what’s really happening:
Courts are popping up everywhere. And the pickleball merch is so cute it makes me want to pick up a paddle myself. But what’s even more exciting is how operators are transforming these spaces into true social destinations with food, drinks, and events that keep guests coming back. The truth is, no one can do it alone. It takes partnerships and collaboration to make these venues thrive.
That’s exactly what this week’s newsletter is about: the stories, tools, and strategies powering the next generation of pickleball clubs.
Cheers,
Patricia Mejia, CMO 🍺
Meet Crush Yard, the pickleball bar & lounge that’s turning heads across the Southeast. With two locations open and a third on the way, this venue isn’t just about courts. It’s about connection. From indoor courts and arcade games to full restaurant and bar programs, Crush Yard blends play, food, and hospitality in a way that keeps everyone coming back. In this case study, see how GoTab + DishOut power their operation:
If you’re looking to build more than just a court space and want a venue that feels like a destination, this one’s for you.
Across the country, pickleball venues are discovering that the game alone won’t sustain long-term growth. The clubs that thrive are those that treat hospitality as central to the experience, making food and beverage every bit as important as the courts themselves.
Some are evolving from suburban lounges into social hubs anchored by craft cocktails and shareable bites. Others are launching as sprawling lifestyle destinations, where premium dining and private events rival the action on the courts. And still others are building high-energy entertainment complexes, combining pickleball with arcade games, live music, and family dining.
In every format, the lesson is the same: food and beverage is the engine powering pickleball’s next phase.
Running a high-volume pickleball club means juggling reservations, events, self-pour taps, and member management. GoTab connects it all. With direct integrations to Tripleseat (event deposits + tab sync), iPourIt and PourMyBeer (self-pour beverage walls), CourtReserve (court reservations + memberships), and Rex (reservations, memberships + loyalty), we help clubs streamline operations and maximize every match.
“At Crush Yard, we built the food and beverage program to be just as memorable as the gameplay. GoTab and DishOut help us deliver on that promise by keeping service smooth and tip management seamless, no matter how busy we get. Guests enjoy scratch-made menus and curated beverages without the wait, and our team benefits from transparent, timely payouts. It’s the kind of balance that lets us focus on what matters most—creating experiences that bring people together.” - Brandon Buck, Senior Vice President of Food & Beverage
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