Case Studies

Food Hall Seamless Ordering & Payment Experience Delivered

The Golden Mill is an award-winning food hall offering amazing self-pour drinks, unmatched cuisine and the best views in Golden, CO. The large space, originally founded as a flour mill back in 1864 where the millers hauled and sold flour to nearby mining towns like Black Hawk, Central City, Georgetown, and Idaho Springs. It then evolved into a feed store for livestock in 1954. When The Golden Mill Feed Store went up for sale in 2018, a few Golden locals knew the space had the potential for more. Together, these friends saved the local iconic landmark to “do something great for the Golden community.” Thus the opportunity for a new, reimagined Golden Mill was born.

The Situation

A high-volume venue, The Golden Mill operates two state-of-the-art self-pour tap walls and 5 distinctive food concepts. Their rotating taps feature some of the tastiest brews on the market, including many local Colorado brands.

In the main taproom, there are 46 taps for many unique beers, wines, house-made cocktails, and non-alcoholic drinks, including non-alcoholic beer and kombucha. Whether they’re looking for pinot noir, margaritas, or a crisp lager, guests can find what they’re looking for. The rooftop beer wall features 16 taps for a slightly smaller selection of beers, wines, cocktails, and even sake to compliment Sushi Sora.

The Solution

Equipped with GoTab for Multi-Operator Locations and GoTab Pass, a radio-frequency identification (RFID) technology, The Golden Mill is transforming its food hall operations to offer a frictionless ordering and payment experience for guests and vendors alike. After first speaking with the host, guests can configure their credit card to The Golden Mill’s branded RFID key card, creating a running tab amongst any of its five participating vendors and self-pour beverage wall. At the end of their visit, instead of waiting for a service team member to close their tab, guests simply drop their RFID card into a marked bucket at the exit and receive a receipt via text. Ideal for families, groups and those looking to explore a variety of offerings, GoTab Pass and Multi-Operator technology is driving increased sales, back-of-house efficiencies and a better guest experience for guests at The Golden Mill.

Purpose-built for food halls, “eatertainment” venues and more, GoTab for Multi-Operator Locations provides a unified ordering experience with virtually limitless, roaming tabs, rollup reporting and revenue sharing, while empowering vendors with individualized control of their menus and transparency in sales through on-demand reporting and direct, daily payouts. For multi-vendor transactions, tips are automatically allocated by percentages of sales. In addition, with hundreds of integrations with leading restaurant management tools and technologies, operators can quickly and affordably customize the solution to suit their unique needs.

“We are an experiential gathering place offering an incredible variety of food and drink in a lively atmosphere. As we continue to innovate and improve our eatertainment concept, we sought out a technology partner that would elevate the guest experience and improve day-to-day operations. Easy to integrate, GoTab Pass has helped us create streamlined guest ordering processes and payment to our multiple licensees and enabled our licensees to better predict their hourly sales and labor needs, translating to meaningful cost savings.”

GoTab has also integrated with a self-serve beverage technology company, PourMyBeer, to enable The Golden Mill’s signature Self Pour Wall. PourMyBeer powers self-service access by allowing guests to pour their own beer, wine and other available beverages while paying by the ounce. Through the integration, all pours are added in real-time to the guest’s tab, without the need to sync each system’s product catalogs.

Susan Ganter, owner of The Golden Mill.
“As food halls reimagine their service approach to cater to the changing guest experience, we’re able to partner with incredible venues like The Golden Mill to power advanced ordering and payment through our GoTab Pass technology. With this technology offering, we’re redefining the guest experience at multi-operator venues, allowing visitors to order from various merchants under one check without having to wait in long lines or spend time on individual checkouts. As a food hall built on the foundation of community, The Golden Mill is delivering a best-in-class experience for their guests. We’re excited to be a part of what they’re building.”Tim McLaughlin, CEO and Co-Founder of GoTab, Inc.

The Benefits

Eliminate Guest Checkout Lines and Wait Times – Guests order from all vendors on a single check, eliminating check-out lines.

Sales Transparency for Licensees & Owners – Integrated revenue sharing, rollup reporting, house fees & payout holdbacks – a one-of-its-kind solution for food hall operators.

Kitchen Display and Printer Integration – Back-of-house reduces order errors and misfires through full KDS and printer integration.

Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Image of all GoTab products

Request a Demo

Ready to experience GoTab for yourself? Sign up for a free demo and get qualified to receive a complimentary meal on us!
Request a Demo