Best Practices

How To Prep Your Business For The Holidays Using GoTab

With the holiday season quickly approaching it’s important to make sure your business is ready for those hungry customers this season. From preparing for an influx of orders, to accommodating staff schedule changes, to adding festive dishes to the menu, there’s a lot to think about as you embrace the spirit of the season.

Employee Scheduling

You’re going to receive a lot of time-off requests from your staff. The best way to strike a balance between accommodating your staff’s holiday plans and ensuring every shift is covered is to be clear about scheduling expectations. The earlier you make the staff holiday schedule, the better.

Creating A Merry Menu

Mobile menus are part of an ongoing global trend to increase efficiency. They provide operators with new ways to engage their guests with interactive branding, marketing, ordering, and payment processing. With GoTab mobile menus, you don’t have to spend a lot of time creating a special menu for the holiday’s. Special menus support all the features available with a regular menu, the only difference is the menu items are geared towards the holiday season.

When creating your holiday menu, consider offering holiday themed drinks, entrees, appetizers, and desserts that help your guests unwind and enjoy the season. Remember to stick with the general theme of your establishment, but don’t be afraid to add a fun holiday twist.

If you are offering catering or take-out during the holiday season, create a presale menu and let people pre-order their holiday meals. Set up a holiday presale menu using the standard take-out feature or using the pickup time windows. You can control available and number of orders that can be placed, assign a pick up date and time, and add fees or gratuity to be auto-applied. Once orders are placed, you’ll have information to ensure smooth inventory planning.

Collecting Deposits

An event deposit allows you to take advanced payment or a deposit for future services. This deposit can be tendered to the tab on the day of the service to pay down a portion of the check. Event deposits are ideal for larger events, renting out rooms, putting a deposit down on a large reservation, or paying in advance for a fixed menu. The main function is to secure a minimum amount from the guest then allow the guests to redeem it later.

Must Have GoTab Features To Help This Holiday Season

Inventory Management

Once you have your holiday menu uploaded, you are able to set up inventory levels for each item. Simply go under Operate and find “inventory”. Once you are done inputting your stock levels, select the action you would like to happen when the product goes out of stock.


A notice is mass communication to all of your guests. Once a QR code is scanned, it will pop up for all of your guests. It is completely customizable for whatever you want your guests to see. You’re able to tell your customers your new offerings and pick up hours. Link to presale menu to make it easier for guests to find.

Seamless Tabs & Quick Reordering

While you’re not necessarily looking to quickly flip tables, you don’t want guests to get frustrated waiting for a server’s attention. GoTab is the only platform that allows a guest to move from the bar to the table without closing a check. With GoTab’s mobile order capabilities, you can keep the drinks and food flowing. By eliminating the need to wave down a server, guests can order whatever they want whenever they want.  This in turn lowers your transaction costs and lets servers focus on the service while increasing the average check size.

Coupons & Discounts

Set up coupons and discounts to get guests excited about doing business with you this holiday season. GoTab coupons give you almost infinite flexibility to customize your offers for new and returning guests. Spread the holiday joy and offer special promotions such as a complimentary item or discount the next visit.

Marketing For The Holiday’s

It’s important to incentivize customers to take advantage of all your Holiday offerings before the rush. With the GoTab integration within Klaviyo, operators can use first-part GoTab ordering data (name, email, viewed menus/products, average totals, and more) in your holiday marketing campaigns.

You can host a specific event like holiday trivia, the New Year’s Eve countdown, or host an ugly christmas sweater party where customers can have a good time. Just be sure to promote your event ahead of time on social media and via email.

Utilize social media to showcase your special holiday menu. You can advertise your in-house specials, take-out, and catering services and offer completely separate social media deals. For example, create a social media post that says, “show this post to your server for 15% off your bill”.

Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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