Explicación de los costos de procesamiento de pagos

Payment processing is one of the least understood, but most critical, aspects of running a hospitality business. Whether you operate a restaurant, brewery, hotel, or family entertainment center, the fees you pay to accept credit and debit cards can quietly erode your margins. The reality is that the way you structure your payment strategy can make a measurable difference to your bottom line.

Unfortunately, the industry is full of myths, misdirection, and sometimes outright misinformation. Terms like credit surcharging, dual pricing, and cash discounting are often used interchangeably, but they mean different things. The difference matters for your compliance, your customer experience, and your profitability.

In this article, we’ll break down the facts, separate truth from hype, and give you a clear understanding of your options.

The True Cost of Payment Processing

Most venues spend 2.5 - 4.5% of revenue on payment processing. While that might sound small, it adds up quickly. For a venue with $3 million in annual revenue, that’s $45,000–$60,000 a year. Many operators assume that all payment types cost about the same, but that’s simply not true. Card-present transactions, online orders, and QR code payments all carry different fee structures.

Unfortunately, these costs are often buried under opaque statements or bundled fees that make it nearly impossible to identify your real effective rate. That’s why understanding your payment model, and whether credit surcharging, dual pricing, or cash discounting is the right fit, is so critical.

What is Credit Surcharging?

Credit surcharging is the practice of adding a percentage fee to a customer’s bill when they choose to pay with a credit card. The key point: it applies only to credit cards, not debit cards.

Advantages:

• Directly offsets processing costs.
• Fairly applies the cost to its source.
• Transparent to customers. They see the surcharge line on their receipt.
• Legal in most states (with some exceptions like Connecticut and Massachusetts).

Considerations:

• Must comply with strict card brand rules, including notice requirements and caps.
• Not all customers appreciate the added fee, so clear communication is key.
• Debit cards must remain exempt. This is a common compliance pitfall.

Bottom line: Credit surcharging can protect margins, but it must be implemented carefully to avoid fines or customer pushback.

What is Dual Pricing?

Dual pricing means displaying two prices for every item: one for card payments, one for cash. Customers can clearly see they’ll pay less if they choose cash, without feeling like they’re being penalized for using a card.

Advantages:

• Compliant in all states.
• Feels like an incentive rather than a penalty.
• Easier for staff to explain. The “cash price” vs. “card price” is straightforward.

Considerations:

• Requires consistent signage to meet compliance requirements.
• Works best in environments where cash use is still common.
• Menu and signage maintenance can be onerous for businesses that change menus frequently.

Bottom line: Dual pricing builds transparency and choice, but may not shift enough customers toward lower cost options in venues where digital payments dominate.

What is Cash Discounting?

Cash discounting is similar to dual pricing but works in reverse. You post the card price, then offer an immediate discount at checkout if the customer pays with cash.

Advantages:

• Simple to explain at the register.
• Customers feel like they’re getting a reward.
• Legal nationwide when implemented correctly.

Considerations:

• The “discount” is functionally the same as a surcharge for card payments, so compliance rules still apply.
• May require programming changes in your POS to automate the discount.
• Can complicate reconciliations if not tracked accurately.

Bottom line: Cash discounting works well in quick-service environments where cash is a common tender, but requires a discount to be applied, and that process is often a manual one.

What is Cost Plus Pricing?

Cost Plus pricing reflects the actual cost of each transaction (including point of sale vendor fees), plus an agreed-upon margin. Merchants who choose this option may benefit from lower effective transaction costs, particularly if they process a high volume of transactions or operate in markets where lower-cost payment methods (such as debit cards or low-cost credit cards) are common—like college towns or rural areas.

Advantages:

• Can result in lower effective transaction costs in high-volume or low-cost-card environments (e.g., debit-heavy, college towns, rural markets).
• Scales fairly — as your processing volume grows, your per-transaction cost may decrease.
• Encourages use of lower-cost payment types, improving margins over time.
  
  

Considerations:

• Requires clear communication so merchants understand monthly cost fluctuations based on card mix.
• Savings potential depends on payment mix — may be less impactful in markets with a high proportion of premium rewards credit cards.
• May require merchant education to compare against flat-rate models.

What Are the Most Common Myths and Misdirection in Payment Processing?

There’s no shortage of marketing claims in the payments industry, and operators often fall victim to common myths:

Myth 1: Flat-rate pricing is the cheapest option. Reality: Total costs are heavily dependent on the merchant’s card mix. Flat rates can hide higher effective costs, especially for debit card transactions which have a lower effective rate.

Myth 2: All-in-one POS providers give you the best deal. Reality: Some lock you into proprietary processing with little room for negotiation.

Myth 3: Surcharging is always legal. Reality: Laws vary by state, and card brand rules change. You are responsible for staying current.

Myth 4: If it’s on my statement, it must be correct. Reality: Statements are notoriously confusing. Hidden fees, statement surcharges, and “non-qualified” transaction rates are common. What’s more, different banks report transactions differently, which adds opportunities for confusion.

How to Choose the Right Payment Model for Your Business

The choice between credit surcharging, dual pricing, and cash discounting depends on your operation, customer base, and technology stack.

Ask yourself:

1. What’s my average transaction value? Higher ticket sizes make surcharging more impactful, but also more noticeable.
2. How often do my customers pay in cash? If it’s under 5%, cash incentives may have limited effect.
3. Am I in a state that restricts surcharging? Always confirm before launching a program.
4. Does my POS or payment processor support these models compliantly? The right tech partner should automate compliance and reporting.

How to Negotiate Better Payment Terms

Even if you don’t adopt one of these models, you can still reduce costs:

• Audit your contract and statement para tarifas ocultas y recargos.
• Negociar precios de Cost Plus en lugar de tarifas planas.
• Compare proveedores regularmente. La lealtad no siempre paga en los pagos.
• Pregunte sobre los precios combinados vs. pass-through para entender lo que realmente estás pagando.

Desarrolle su propia estrategia de procesamiento de pagos

Los costos de procesamiento de pagos son inevitables, pero no tienen que ser una caja negra. Ya sea que elija recargo por crédito, precios duales o descuentos en efectivo, la clave es estar informado, cumplir con las normas y ser transparente con sus invitados. Al cortar los mitos y la mala dirección, puede convertir el procesamiento de pagos de una fuga silenciosa de ganancias en una ventaja estratégica.

Estamos aquí para ayudar. Si desea discutir su estrategia de procesamiento de pagos con un experto de GoTab, solicitar una demostración para reservar un horario conveniente.