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A Versatile Self-Ordering Kiosk for Quick-Service, Hybrid-Service and More

Complete Hardware Flexibility for Android and iOS Platforms – Significantly Reducing Operational Expenses 

ARLINGTON, Va.GoTab, a pioneer in hospitality technology, unveils its latest innovation with the introduction of its Self-Ordering Kiosks. Crafted to enhance the customer experience and improve operational efficiency, these kiosks mark a notable advancement in restaurant tech.

GoTab's self-ordering kiosks seamlessly connect with its Restaurant Commerce Platform - an all-in-one solution including POS, mobile ordering and payment, kitchen display system, and manager app. The kiosk software is designed to run on any hardware platform, supporting Android, iOS, and various screen sizes. This adaptability eliminates the need for expensive proprietary hardware, making integration smooth and reducing operational costs significantly.

Elevated Dining and Operational Efficiency at Upside on Moore

"GoTab has revolutionized our guest experience with intuitive kiosks and table ordering, allowing our guests to work, dine, and soak in the atmosphere without any delays,” says Nick Freshman, Upside on Moore, Founder of Mothersauce Partners. 

Located just a short drive away from Washington D.C., Upside on Moore, a property owned by Mothersauch Partners, is a lively 30,000 square-foot food hall featuring nine distinct vendors. The seamless integration of GoTab self-ordering kiosks enhances the overall guest experience at this vibrant space.

GoTab Self-Ordering Kiosk Features

  • Omni-Channel Commerce: Combine counter-service and kiosk orders on a single tab. Allow guests to browse menus, customize orders, and add items to their cart with ease, ensuring a seamless shopping experience.
  • Heightened Convenience for Guests: Guests can start a new order and add as many items as they want while customizing orders to their liking. Then they simply submit and pay. Orders are routed to the respective station or food hall merchants for fulfillment.
  • Reduced Operating Costs: Save money on hardware and labor and increase the volume of orders staff can manage without having to add staff. Consolidated ordering for food halls and multi-merchant vendors reduces processing fees. 
  • Two-Way Text Communication: Enhance communication with guests by clarifying orders, updating order statuses, and managing substitutions in real-time via SMS.

"Our Self-Ordering Kiosks empower businesses to deliver superior guest experiences while optimizing operational workflows," said Tim McLaughlin, CEO of GoTab. "Like all our platform tools, we’ve built our Self-Ordering Kiosks to be fully customizable. For example, you can convert existing GoTab POS screens into kiosk interfaces on-the-fly, facilitating hybrid service models that adapt to changing operational needs."

GoTab is dedicated to giving guests maximum optionality for seamless dining experiences, while also improving operational efficiencies back- and front-of-house for line employees and management.

For more information, explore our Self Ordering Kiosk Features and request a demo today.

About GoTab, Inc.

GoTab, Inc. is more than a Point-of-Sale (POS) for hospitality businesses. The platform helps restaurants, breweries, food halls, hotels, and other venues improve the guest experience and address substantial inefficiencies that continue to plague the hospitality and retail industry. Featuring a sophisticated POS that can optionally integrate with other popular POS and property management systems (PMS), GoTab also includes a robust bar and kitchen display system (KDS) with integrated two-way messaging to optimize operations and delivery. GoTab's platform empowers every guest and staff member to make the most sensible, convenient choices for their scenario while maintaining appropriate controls. Through its suite of flexible tools, GoTab creates measurable benefits for its operators, driving increased spend while reducing costs and contributing to the bottom line. Founded in 2016, GoTab processes over $500M in gross merchandise value (GMV) annually with operations across 39 U.S. states, Canada and growing. For more information, consult our media kit, request a demo or visit https://gotab.com

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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