Aligning Restaurant Technology and Operations for Changing Times
We’re excited to announce that Gregg Frazer, vp of hospitality at Stone Brewing, will be presenting on Stone’s journey with GoTab to the 2020 Restaurant Technology (RestTech) webinar series sponsored by CohnReznick.Successful restaurants are relying on technology now more than ever to make it out of this pandemic with minimal disruption. Those leading the charge are focused on increasing hospitality in a low-touch environment while ensuring strong profit margins, efficiencies, and hygiene.During the webinar, leading hospitality operators will discuss the prolific changes made to restaurant operations and the implementation of new technologies to elevate their brands to the next level.
Stone Brewing VP of Hospitality Gregg Frazer Joins Restaurant Technology Webinar Series
We’re excited to announce that Gregg Frazer, vp of hospitality at Stone Brewing, will be presenting on Stone’s journey with GoTab to the 2020 Restaurant Technology (RestTech) webinar series sponsored by CohnReznick.
Successful restaurants are relying on technology now more than ever to make it out of this pandemic with minimal disruption. Those leading the charge are focused on increasing hospitality in a low-touch environment while ensuring strong profit margins, efficiencies, and hygiene.
During the webinar, leading hospitality operators will discuss the prolific changes made to restaurant operations and the implementation of new technologies to elevate their brands to the next level.
The RestTech 2020 series covers a variety of topics including touchless ordering and payments, off-premises revenue channels, systems that support business agility, customer and employee engagement, and health and safety.
Gregg Frazer currently serves as Vice President of Hospitality for Stone Brewing. Stone Brewing operates numerous bistros, tap rooms and breweries in California and Virginia. During his tenure with Stone, Gregg has helped to open bistros in China, Germany and Napa California. Gregg joined Stone from Umami Burger in LA where he served as COO. During his time with Umami, Gregg oversaw locations in California, Chicago, New York, Las Vegas and Japan.
Gregg was responsible for launching the Impossible Burger at Umami, making them the first multi unit operator in the US to carry the Impossible Burger.
Frazer joined Umami Burger from VooDoo BBQ, where he oversaw the entire operation for the company’s corporate stores and franchise locations as the Chief Operating Officer and Corporate Chef. A long established industry veteran, Frazer’s long career as a chef and restaurant executive has taken him from fine dining establishments such as Le Bec Fin in Philadelphia, to the Four Seasons resorts in West Palm Beach, Florida and Sydney, Australia.
Frazer holds a culinary degree from the Culinary Institute of America in Hyde Park, New York, and an MBA from National University in La Jolla, California.
About CohnReznick
As a leading advisory, assurance, and tax firm, CohnReznick helps forward-thinking organizations achieve their vision by optimizing performance, maximizing value, and managing risk. Clients benefit from the right team with the right capabilities; proven processes customized to their individual needs; and leaders with vital industry knowledge and relationships. Headquartered in New York, NY with offices nationwide, the firm serves organizations around the world through its global subsidiaries and membership in Nexia International. For more information, visit www.cohnreznick.com.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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