Insights from GoTab's Podcast Appearance on Digital Hospitality
In the podcast, GoTab CEO Tim McLaughlin, sheds light on the psychology of habit change and the role of QR code ordering, even beyond the pandemic. Tim, an engineer by trade, highlighted the importance of addressing pain points to facilitate habit transformation. By finding ways to create "pain avoidance," consumers can seamlessly adopt new habits, including the convenience of ordering food on premise on their own mobile device.
Discover the insightful interview where GoTab takes center stage on the prestigious Digital Hospitality podcast. Hosted by business owner Shawn Walchef and produced by Cali BBQ Media, this captivating interview delved into the fascinating world of QR code ordering, habit change, and the evolving digital landscape of the hospitality industry.
Transforming the Hospitality Experience with QR Code & Mobile Ordering
In the podcast, GoTab CEO Tim McLaughlin, sheds light on the psychology of habit change and the role of QR code ordering, even beyond the pandemic. Tim, an engineer by trade, highlighted the importance of addressing pain points to facilitate habit transformation. By finding ways to create "pain avoidance," consumers can seamlessly adopt new habits, including the convenience of ordering food on premise on their own mobile device. Tim emphasized that in a world where essentials are ordered online daily through platforms like Amazon, the digital hospitality revolution alleviates customer concerns and enhances the overall dining experience for guests.
One of the intriguing topics discussed during the podcast was the truth behind QR menus in restaurants. Tim expressed his views on the widespread misunderstanding and misuse of QR codes within the industry, contributing to a sometimes divisive reaction from guests. By providing user-friendly but functional mobile ordering experiences, GoTab aims to dispel myths and help restaurants harness the true potential of QR code technology, revolutionizing the way customers interact with menus and place orders.
Explore Further: Access the Full GoTab Podcast Episode on Digital Hospitality
Digital Hospitality, a renowned interview-based video podcast, offers a platform for successful businesses and entrepreneurs to share their innovative strategies that blend the traditional and digital realms. Host Shawn P. Walchef, the visionary behind Cali BBQ Media and the Restaurant Influencers podcast on Entrepreneur Media, explores how businesses leverage the power of the internet and social media to drive growth and engagement.
To watch the full podcast episode featuring GoTab and learn more about the psychology behind habit change and the truth behind QR menus, visit the Digital Hospitality website or tune in to the Cali BBQ Media channel. Stay tuned for more exciting updates from GoTab as we continue to spearhead innovation and deliver cutting-edge solutions for the ever-evolving hospitality landscape.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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