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Free Activations through 12/31/2020

Allowing hospitality operators to quickly and easily pivot between dine-in and curbside pickup/delivery operations

As many hospitality operators shift their business model to comply with local restrictions related to the current global pandemic, restaurant commerce platform GoTab is offering free activations and guaranteeing a 24-hour setup for digital-only deployments to equip restaurants, breweries, wineries, and hotels with seamless curbside pickup/takeout and delivery capabilities. Since GoTab requires minimal to no additional hardware (depending on deployment model), software or support costs, it makes the platform one of the best priced solutions for anyone looking to debut or ramp up their takeout and delivery operations. GoTab’s unique features and key integrations also allow operators to run profitable operations and easily pivot between dine-in service, takeout and delivery, both or vice versa.

Delivery, Takeout and Curbside Pickup

GoTab offers a host of features for operators looking for a streamlined online ordering and payment process for takeout and curbside pickup. Whether operators are offering their regular dine-in menu to-go, looking to add the sale of gift cards, catering services to their operations or transforming their venue into a pop-up grocery store and market, the cloud-based platform can help them fulfill orders easily. Some of GoTab’s unique takeout features include branded online menus that can be embedded into the website or shared via an email promotion or social media posts, easy-to-implement discounts and special offers to promote bundling of food, wine & spirits orders, scheduling capabilities for guests to select their preferred pickup date and time and receive customized pickup instructions, integration with GoTab KDS so the kitchen can expedite orders through a single interface, and printed packing slips to organize the fulfillment of orders. GoTab provides customers with the ability to text directly with the kitchen, via two-way text communications. Back-of-House (BOH) staff can alert guests about sold out dishes or missing ingredients, and guests can share possible allergies, concerns or new selections with them. Group ordering is also easily accommodated via the platform’s tab features, with batching that detects orders coming through from different devices and groups them under one tab, improving efficiency and reducing costs. As the holiday season kicks off, the restaurant commerce platform provides a shopping system for restaurants to sell gift cards, gift baskets and grocery items without having to invest in another site or platform for additional revenue streams.

Postmates Integration

With GoTab’s virtual deployment, operators are able to quickly set up takeout and delivery using Postmates. Native GoTab features provide an efficient new model for operators to effectively serve their customers. They include: geofencing of delivery areas through Google Maps API, support for unlimited delivery addresses on customer profiles, delivery address verification through Google Maps API, route optimization for drivers by time or distance, and printed packing slip generator. GoTab also delivers a messaging interface for drivers to contact customers on their delivery route, and order throttling to avoid order backlogs in the kitchen. The latest integration with Postmates provides flexibility to operators who want to satisfy customer demand for food delivery without taking on the financial costs of third-party ordering. GoTab seamlessly integrates delivery couriers to first-party ordering, opening new revenue channels for operators while satisfying customers willing to pay for the convenience of delivery.

Pricing Advantage

The GoTab system requires minimal setup and a nominal per transaction percentage for operators, providing high-touch hospitality without the high-end price tag. A full cloud-based system, it requires no additional hardware, software or support costs and works seamlessly for takeout and delivery service, providing the same ease and convenience as in-venue dining. GoTab currently offers the best pricing in the industry, with processing fees down to 2.5% + .25 per transaction.

There is no better time for operators to prepare for transformed business operations over the next few months and adopt GoTab as their restaurant commerce platform so they can seamlessly navigate current and future restrictions as well as easily transition between full-service dine-in, takeout and delivery or other innovative service models.

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. GoTab uniquely allows patrons to order and pay through a server (without a smartphone), or order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile point-of-sale (POS), contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get industry-leading features and actionable data that can be rapidly deployed and adapted to their unique requirements for dramatically reduced costs. Founded in 2016 and based in Arlington, Virginia, GoTab serves hundreds of national, regional and local full-service accounts in over 35 U.S. states. Learn more at https://about.gotab.io/en

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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