GoTab announced its partnership with T-Squared Social, one of the newest premium concepts to enter New York City’s growing eatertainment category.
With a focus on community and hospitality, T-Squared Social leverages GoTab’s traditional and Pocket Point-of-Sale (POS) solutions to provide an elevated guest experience that allows customers to enjoy its widespread entertainment offerings, all on one tab. In addition, GoTab powers its custom-built app, a one-stop guest facing interface that manages subscriptions and reservations for ultimate convenience.
“The eatertainment category continues to see tremendous growth, as more and more consumers look to combine eating out with other unique experiences. Our flexible solutions are helping these types of establishments streamline operations and ensure that top-tier hospitality is being provided to each and every guest,” said Tim McLaughlin, Co-Founder & CEO at GoTab. “Rather than having to open a tab at the bar, then a separate tab at your golf simulation station, and another at your duckpin bowling lane, GoTab uniquely allows guests’ tabs to follow them throughout their visit. Our goal was for the technology to be so convenient that it’s almost invisible. We are really proud of what we have already been able to accomplish with T-Squared Social, especially its custom-built app that is responsible for all T-Squared Social member interactions.”
Located in the heart of Manhattan, T-Squared Social is redefining the multi-dimensional dining experience, merging elevated cuisine and craft cocktails with state-of-the-art Full Swing simulators for golf and other interactive gameplay, including duckpin bowling, darts, and premium sports-watching. The new concept boasts 22,000 square feet and can hold more than 300 guests.
“T-Squared Social is New York City’s top shelf sports and social entertainment venue, offering incredible craft cocktails, upscale food, indoor games and activities, sports watching, and more,” said Steven Sartuche, General Manager of T-Squared Social. “We’re proud to offer this wide range of exceptional offerings, yet we recognize it also could present challenges for employees trying to manage various reservations and orders at once as well as guests wanting to engage in multiple areas of our business throughout their visit. With that, we knew that there had to be a solution that would better the employee experience and improve overall operations, while still creating a seamless visit for our guests. GoTab’s innovative solutions and offerings have been instrumental in our ability to streamline operations and optimize both experiences and efficiencies.”
GoTab’s extensive POS capabilities, such as shared tab control, smart kitchen management and advanced administrative features, allow staff to manage inventory, menus, shifts and more, all from its stationary POS or from its phone-sized POS for added convenience. Leveraging GoTab’s solutions, T-Squared Social is empowered to reduce costs, grow revenue and enable a frictionless guest and team member experience.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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