Generating New Revenue Streams for Pacifica Hotels
GoTab integrates with Pacifica Hotel's mobile PMS to deliver a personalized, flexible and contactless guest experience for hotel guests.
Integrated mobile PMS and POS delivers a personalized, flexible and contactless guest experience for hotel guests
Pacifica Hotels is the largest owner and operator of boutique hotels on the Pacific coast. Pacifica Hotels’ 40 independent and flag properties in key California cities from San Diego to San Francisco, as well as Hawaii, feature outstanding locations, AAA 3 and 4-diamond ratings, upgraded amenities and high standards of guest service.
In summer 2021, Pacifica piloted GoTab to help optimize their dining operations, reduce operating costs and drive incremental food & beverage revenues. Now, through a direct integration with their Stayntouch PMS, GoTab allows Pacifica to deliver a fully mobile in-stay dining experience to their guests. By enabling guests to complete mobile orders with partnered local restaurants, GoTab expands the digital guest experience from the hotel to the local community.
Driving 10%+ Net New Revenue with GoTab
Oceanpoint Ranch, based in Cambria CA, has always offered breakfast service to nearby hotels. But with GoTab, they could bring the ordering experience into the room. By deploying GoTab QRs in all the rooms of five participating hotels, they now can take orders and centrally manage everything through the GoTab KDS.
As a result of deploying GoTab QRs, Oceanpoint Ranch has generated an additional 10%+ revenue, and anticipates additional growth as guests become more familiar with ordering from their room QRs.
When guests are ready to pay, they can close out their check through GoTab, or complete the payment as a room charge facilitated by the Stayntouch integration.
“We’re thrilled to partner with GoTab to serve more guests, more efficiently, while delivering a superior experience. We see virtually unlimited opportunities to leverage the platform for future growth opportunities."
Greg Simons, Corporate Director of Food and Beverage, Pacifica Hotels
Whether they use GoTab for in-room service or on-site dining, hospitality operators empower guests to self-order and pay for any food and drinks at the property, via their own phone. GoTab also allows them to operate with limited staff yet enhance the guest experience with highly interactive tools that allow guests to track the status of their orders, communicate directly with staff, and pay for their bill when they’re ready.
Labor-Friendly Service Models - Operate with limited staff yet enhance the guest experience with highly interactive tools that allow guests to track the status of their orders & easily text with staff.
Payment Flexibility - When guests are ready to pay, they can close out their check through GoTab, or complete the payment as a room charge facilitated by the Stayntouch integration.
Built to Scale - Increase In-Stay Dining Revenue - Ability to support in-room QR ordering across five partner hotels from a single hotel kitchen.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
.webp)
