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GoTab Announces Partnership with Backofhouse.io and Gordon Food Service to Provide End-to-End Hospitality Commerce Solutions to Restaurant Owners & Operators

GoTab has announced a strategic partnership with Backofhouse.io, a Gordon Food Service venture, to provide restaurant operators with a comprehensive hospitality commerce solution. This collaboration combines GoTab’s flexible POS and guest-centric tech with Back of House’s expert consulting platform, streamlining vendor selection and technology adoption.

Arlington, VA April 30, 2025 — GoTab is excited to announce a new partnership with Backofhouse.io, a venture owned by Gordon Food Service.

GoTab is a flexible platform that helps restaurants, breweries, hotels, food halls and entertainment venues run more smoothly and give guests a better experience. It includes helpful tools like an all-in-one Point of Sale (POS), Mobile Order & Payment via QR codes or RFID passes, Kitchen Display System (KDS), Self-Ordering Kiosks, and the ability to easily connect with other systems through its open API.

“We’re proud to join forces with Backofhouse.io and Gordon Food Service to offer a comprehensive solution for restaurant operators,” said Mateen Habib, VP of Growth at GoTab. “By combining technology, expert support, and trusted supply chain resources, we’re helping operators simplify their operations and focus on delivering great guest experiences at scale.”

Back of House offers a better way for restaurant operators to learn about restaurant technology, compare vendors, and access expert consultants for guidance on business technology decisions.

“Thanks to our partnership with GoTab, we can provide restaurant operators with high quality options when it comes to finding the right entertainment commerce technology,” said Nick Florek, Head of Back of House. “It’s a partnership that will give them peace-of-mind that their technology decision is the right one for their specific needs.”

Back of House is available to all restaurant operators across the U.S. & Canada. Additionally, Gordon Food Service customers get unique benefits, including preferred pricing from leading restaurant technology software providers and free access to consulting services.

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‍About GoTab

GoTab empowers hospitality operators with a flexible, guest-centric platform designed to enhance guest experiences while driving operational efficiency. Featuring an advanced point-of-sale system, Kitchen Display Systems (KDS), RFID technology, Self-Ordering Kiosks, and a suite of integrated tools, GoTab helps operators meet their unique needs in an ever-evolving industry. Processing over $500 million annually in gross merchandise value (GMV) and operating across 39 U.S. states and Canada, GoTab is trusted by restaurants, breweries, food halls, hotels, and large venues. Request a demo to learn more.

‍About Backofhouse.io

At Back of House, restaurant operators have a partner to tackle their most pressing operational and tech-related challenges. With access to vetted 3rd party technology providers and the help of veteran restaurant advisors, operators can more easily find and select the right technology solutions for their unique business needs. Back of House provides advice, research, and technology recommendations across a variety of verticals, including point-of-sale system solutions, food cost management platforms, HR and scheduling solutions, marketing tools, and automation companies, among others. Visit www.backofhouse.io for more information.

‍About Gordon Food Service

For more than 125 years, Gordon Food Service has delivered the excellence, expertise, and quality products customers need to design successful food operations and experiences. Now, it is one of the largest family-operated broad-line food distribution companies in North America, with a product range and logistical wingspan that both celebrate and trump their early days in business. Driven by food, family, and community, Gordon Food Service is passionately committed to the people they serve. Visit https://gfs.com for more information.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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