GoTab Appoints Deborah Tappan as Director of Hospitality Management
GoTab is announcing the appointment of Deborah Tappan as Director of Hospitality Management.
Adding decades of hospitality experience to GoTab’s leadership team
Arlington, VA, March 29, 2022 – Today, restaurant commerce platformGoTab is announcing the appointment of Deborah Tappan as Director of Hospitality Management. In her new role, Tappan will focus on bringing GoTab’s technology to hotel properties and further expand the cloud-based solution’s presence beyond the restaurant and entertainment industries.
A dedicated hospitality professional since 2003, Tappan has built an impressive career working at notable upscale hotel properties in the Northeast. She started on the front-of-house staff at The Four Seasons, and honed her revenue management skills at The Boston Harbor Hotel. She then went on to become Director of Revenue Management at Loews Hotels, Revere Hotel Boston Common and The Colonnade Boston Hotel. Throughout her tenure at the various properties, she gathered first-hand knowledge of the inner workings of hotel operations and identified the many ways technology can improve systems, turn areas into revenue centers and elevate the guest experience.
“I am thrilled to join GoTab and introduce its innovative platform to hotel properties,” said Deborah Tappan, Director of Hospitality Management for GoTab. “There are so many opportunities to modernize systems within the hospitality industry and utilize GoTab’s technology for guest amenity programs, in-room dining, common indoor and outdoor spaces, rooftop bars, etc. The options are endless,” she added.
Originally from Ireland, Tappan has called Boston home for more than 20 years. She has been actively involved in the Boston chapter of the Hospitality Sales and Marketing Association International (HSMAI) and is currently the President-Elect of the organization, driving the organization’s educational, knowledge-based initiatives for the hospitality industry. When not at work, she enjoys spending time with her husband and two children, Paul and Emily.
“I am thrilled to join GoTab and introduce its innovative platform to hotel properties. There are so many opportunities to modernize systems within the hospitality industry and utilize GoTab's technology for guest amenity programs, in-room dining, common indoor and outdoor spaces, etc. The options are endless."
– Deborah Tappan, Director of Hospitality Management
About GoTab, Inc.
GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels, and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile POS, contactless ordering, and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, ghost kitchens, retail groceries, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states and growing. For more information, consult our media kit, request a demo here, or learn more at https://gotab.io/en.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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