GoTab Appoints John Martin as New Chief Revenue Officer
Industry-leading restaurant commerce platform GoTab has appointed sales and hospitality technology veteran John Martin as the company’s new Chief Revenue Officer.
The restaurant commerce platform expands leadership roster with seasoned and successful sales executive
Industry-leading restaurant commerce platform GoTab has appointed sales and hospitality technology veteran John Martin as the company’s new Chief Revenue Officer. With over 30+ years of experience working with both brick-and-mortar restaurants and food technology systems, Martin has been a force in helping hyper growth startups with go-to-market strategy as well as helping CEOs develop approaches to accelerate sales and launch new products.
Since successfully launching 4 years ago, we’ve built a solid foundation and have experienced tremendous growth over the last year. Adding John to our team is a key part of our strategy to scale and grow the company to new levels as the hospitality industry continues to evolve post-pandemic.Tim McLaughlin, Chief Executive Officer, GoTab
I’m thrilled to bring my capabilities to a company that will change the way restaurants manage their on-and-off premise commerce. I love bringing next-generation technologies to restaurant operators - ones that change their businesses and lives.John Martin, Chief Revenue Officer, GoTab
Before joining GoTab’s leadership roster, Martin was credited as being the top performing account executive at restaurant-reservation system OpenTable. There, he led, created, and built the sales engine that was responsible for transforming OpenTable from an unknown start-up to a thriving $2+ billion public company. Over the last nine years, he’s built and scaled the sales and customer success organizations in 20 early-stage companies. Many have had successful exits, while others have become dominant players in the restaurant tech world.This announcement comes on the heels of a big month for GoTab, which also recently announced enhanced contactless menu features, a starter kit, and a referral program. Throughout the pandemic, many operators transitioned from printed menus to contactless menus of their food and drinks offerings. But standard digital contactless menus aren’t very flexible or easily updated for special occasions like Mother’s Day or Restaurant Week. What’s more, many guests find them foreign to navigate and prefer the layout of a printed menu. The GoTab team dedicated tremendous time and effort to the redesign and reorganization of its digital menus to make them function more like a traditional print menu.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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