GoTab Brings Entertainment Commerce Solutions to Ben E. Keith Foodservice Customers
GoTab, the leading Entertainment Commerce Platform built to power high-volume, multi-zone hospitality venues, today announced the availability of its solutions to the Ben E. Keith Foodservice customer base. This collaboration gives thousands of restaurants, breweries, family entertainment centers, and hospitality operators across the Ben E. Keith network access to GoTab’s innovative commerce tools designed to streamline operations and elevate guest experiences. Ben E. Keith Foods is the nation’s fifth largest broadline foodservice distributor and operates today with 10 divisions shipping to 20 states throughout the country.
Arlington, VA — October 1, 2025 — GoTab, the leading Entertainment Commerce Platform built to power high-volume, multi-zone hospitality venues, today announced the availability of its solutions to the Ben E. Keith Foodservice customer base. This collaboration gives thousands of restaurants, breweries, family entertainment centers, and hospitality operators across the Ben E. Keith network access to GoTab’s innovative commerce tools designed to streamline operations and elevate guest experiences.
Ben E. Keith Foods is the nation’s fifth largest broadline foodservice distributor and operates today with 10 divisions shipping to 20 states throughout the country.
Unlocking Experience-First Hospitality
GoTab’s Entertainment Commerce Platform is uniquely designed for complex venues where traditional POS systems fall short. Key capabilities now available to Ben E. Keith customers include:
Easy Tab® – servers start an order at the POS, then share the tab via text or QR code so guests can continue ordering and pay directly from their phones.
GoTab Pass RFID – branded cards or wristbands that let guests transact seamlessly across multiple vendors, bars, or attractions.
Pocket POS – lightweight, mobile-first tools for staff to deliver faster service without being tied to a terminal.
Open API Integrations – direct connections to event management, self-pour beverage walls, court reservations, and property management systems.
Together, these features help operators deliver more memorable guest experiences, reduce friction for staff, and drive measurable improvements in revenue and profitability.
Expanding Opportunity for Operators
“Ben E. Keith has built its reputation on supporting operators with the highest-quality products and unmatched service,” said Tim McLaughlin, CoFounder and CEO of GoTab. “We’re honored to join the Ben E. Keith family.”
Ben E. Keith Foodservice customers can now work directly with GoTab to implement solutions tailored to their specific needs.
About GoTab
GoTab empowers hospitality operators with a flexible, guest-centric platform designed to enhance guest experiences while driving operational efficiency. Featuring an advanced point-of-sale system, Kitchen Display Systems (KDS), RFID technology, Self-Ordering Kiosks, and a suite of integrated tools, GoTab helps operators meet their unique needs in an ever-evolving industry. Processing over $1B annually in gross merchandise value (GMV) and operating across 39 U.S. states and Canada, GoTab is trusted by restaurants, breweries, food halls, hotels, and large venues. Request a demo to learn more.
About Ben E. Keith Foods:
Headquartered in Fort Worth, Texas, Ben E. Keith Foods is a leading broadline food distributor, serving customers across 20 states through its 10 divisions. With 120 years in the foodservice distribution industry, Ben E. Keith Foods is recognized for its commitment to quality, service, and innovation.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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