GoTab Brings RFID Smart Tag Technology to Stadiums & Sports Events
With GoTab, guests no longer need to rush to the concession stand to place an order. From seat to suite, guests can view menus, order and pay from any participating in-venue restaurant, bar or concession stand.
GoTab, a leading restaurant commerce platform, is modernizing the stadium and sporting event concession experience with the newest additions to its product suite: Multi-Operator and Radio-Frequency Identification (RFID) Mobile Ordering and Payment. Designed to provide increased convenience and customized service for guests, GoTab’s newest features make it faster, easier and more seamless for guests to order and pay from multiple vendors all on one tab, while increasing sales, transparency and operational efficiencies for vendors.
Customized Ordering & Payment Options, Suited To Each Venue & Event Type
With GoTab for Multi-Operator Locations, guests no longer need to rush to the concession stand to place an order. From seat to suite, guests can view menus, order and pay from any participating in-venue restaurant, bar or concession stand via one unified QR code, while food runners deliver their orders. Alternatively, with GoTab’s RFID solution, guests can allocate funds to a branded wristband or key card upon entry or in advance of an event, then simply tap at participating vendors to charge food or retail items to their open tab. For group and family dining, multiple wristbands or key cards can be linked to one tab, with the ability to set individualized spending limits, split, and settle tabs at the end of the game. Plus, the technology enables an automatic refund if guests spend less than what was loaded onto their card or band.
Limitless Tabs; Increased Sales, Visibility and Efficiency for Operators
Uniquely suited to large-scale venues like stadiums, food halls and resorts, GoTab’s cloud-based point-of-sale (POS) allows for virtually unlimited open tabs, unburdened by the processing constraints of traditional POS systems. In addition, GoTab’s multi-vendor ordering solution empowers vendors with control over their own menus as well as real-time access to their own sales, enabling individualized reporting and increased visibility to drive a frictionless payout experience. Multi-Operators achieve revenue sharing, roll-up reporting, house fees and payout holdouts out of the box. On average, operators running Multi-Operator Locations can experience 35-50% higher check averages, 25% faster table turns and 30-50% increased labor efficiency.
“GoTab thrives in large venues like stadiums, outdoor events and food halls because we’re able to provide a uniquely personalized and convenient guest experience, from in-seat ordering to quick-pay with a tap, at a volume traditional point-of-sale systems aren’t designed to handle,” said Tim McLaughlin, CEO and Co-Founder at GoTab. “This translates to higher sales and check averages for vendors, while putting the fan experience front and center.”
Tim McLaughlin, CEO & Co-Founder
Santa Anita Park, a Thoroughbred racetrack in Arcadia, California, is one of GoTab’s existing stadium partners who has seen measurable results after signing on for GoTab’s all-in-one POS and contactless mobile ordering and payment solutions. Since then, the company has experienced an increase in food and beverage volume as well as operational efficiencies that are enabling servers to create more personalized, meaningful interactions with guests.
To learn more about GoTab’s solutions for stadiums and other multi-operator venues, please visit https://gotab.com/demo-request/.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
.webp)
