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GoTab Contactless Ordering and Payment Media Night

Last month, GoTab and Moki Media teamed up to host a Contactless Ordering and Payment Media Night.

GoTab customer, Barcelona Wine Bar hosted us and our guests in Washington, DC. It was a great way to show contact free ordering at a high-end venue with a beautiful outdoor patio space.

Guests enjoyed a fun, socially-distanced, event with local media from the likes of WUSA9, EaterDC and District Fray.

GoTab Tabs and Pricing

Our guests got to see GoTab's contactless ordering and payment process in action. All guests were able to order from a contactless menu on their mobile phones and dine on a single tab. Because the tab stayed open all night, Barcelona had just one fee for the entire transaction. GoTab is the only contactless ordering and payment platform that allows guests to run a tab. Other solutions process each purchase as a separate transaction, which increases the operator's costs. Learn more about how our tabs and pricing work.

How Barcelona Uses GoTab Contactless Ordering and Payment

Barcelona has transformed their guest service model to make the dining experience safe and contact free. Using GoTab, guests scan the QR code on at their table and browse the contactless menu of high-quality images and descriptions. They don't need to download an app and don't have to wait for a server. The orders are more accurate and come to the table faster.

Servers know where to bring the food because the table location is associated with the order through GoTab. Servers get to spend more time focusing on a great dining experience.

Events are a great way to show the full benefits of our contactless ordering and contactless payment solutions. Because there are a lot of QR menus on the market, we can show the real difference in features and convenience. We look forward to doing more of them in the future.

GoTab recently introduced contactless ordering and payment features for servers. This allows operators to serve guests who still prefer the traditional ordering process of ordering through a server.

EaterDC is a popular food and beverage recommendation site in Washington DC. It was great to get a mention in their regular round-up of weekend recommendations. 

Get the full list from the DC Eater story.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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