GoTab Debuts RFID Mobile Ordering And Payment Solution
Built for convenience, GoTab’s RFID solution empowers operators at single- and multi-unit restaurants, food halls, festivals and other entertainment venues to provide a quick and easy commerce experience.
Leading restaurant commerce platform launches smart tech technology to streamline guest experience at restaurants, food halls, hotels, festivals and other event venues
Debuting at FSTEC September 19-21
Arlington, VA, September 19, 2022 – GoTab, a leading restaurant commerce platform, today announced the launch of its radio-frequency identification technology (RFID) designed to simplify mobile ordering and payment for guests at restaurants, food halls, hotels, festivals and other event venues. Through smart tag technology, RFID allows consumers to charge items from participating locations back to a single key card or wristband, creating a seamless ordering and payment experience for guests and driving increased transactions for vendors.
As the world continues to shift to digital, consumers want the same, quick commerce experience that they have with food delivery or online shopping, on-premise. With RFID, we are expediting commerce, empowering operators with the tools to increase transactions and drive revenue while generating a quick and holistic experience for the consumer.
Tim McLaughlin, GoTab Co-Founder & CEO
Built for convenience, GoTab’s RFID solution empowers operators at single- and multi-unit restaurants, food halls, festivals and other entertainment venues to provide a quick and easy commerce experience. In advance of the event or upon entering the location, guests receive a branded key card or wristband unique to each person, to which they can allocate funds from a credit or debit card. From there, guests can charge food or retail items from multiple merchants back to a single tab with a simple tap of the card or band at each purchase station. Payment is then received through the pre-allocated funds, or charged back to a hotel stay or restaurant tab to be paid at the end based on the venue and usage. Additionally, the technology enables an automatic refund for guests if they spend less than what was loaded onto their card or band.
The launch of RFID comes on the heels of GoTab’s new offering that empowers multi-operator locations such as food halls, festivals, stadiums and others, to automate vendor payouts while enabling a streamlined ordering and payment experience for guests through a single QR-code. RFID, coupled with this multi-operator functionality, accelerates GoTab’s mission of helping hospitality businesses optimize operations and drive sales through advanced mobile ordering and payment solutions.
To learn more about GoTab’s RFID solution, please visit https://gotab.com/demo-request/ or stop by GoTab’s booth at FSTEC on September 19-21, which is located at Booth #304.
About GoTab
GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. It integrates with popular point-of-sale (POS) and property management (PMS) systems and allows patrons to order and pay through a server, order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its all-in-one POS, mobile ordering and payment features, and kitchen display systems (KDS). The guest never has to download a mobile app or create a password. Operators get flexible features that can be rapidly applied to access new revenue streams via dine-in, take-out and delivery, events, online ordering, and more. Founded in 2016, GoTab processes over $250M transactions per year with operations across 35 U.S. states, Canada and growing. For more information, consult our media kit, request a demo here or learn more athttps://gotab.com
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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