Restaurant commerce platform GoTab, has partnered with restaurant financier inKind, building their food and beverage credits into the system. For the financier, the partnership comes from a genuine belief in the efficacy of GoTab’s solutions.
GoTab has partnered with restaurant financier inKind, building inKind’s food and beverage credits into the system
In an article from PYMNTS, restaurant commerce platform GoTab, has grown its suite of digital menu, contactless ordering, payment and kitchen management features. The company has partnered with restaurant financier inKind, building their food and beverage credits into the system. For the financier, the partnership comes from a genuine belief in the efficacy of GoTab’s solutions.From the beginning of the pandemic to today, restaurants have been facing a range of challenges, with consumers’ habits and external circumstances changing the industry landscape month to month. There has been plenty of opportunity for providers to acquire new partners and release innovative new tools and technologies.
Returning to Stability
For GoTab, the benefit is that the company’s operators are able to further succeed. By working closely with the restaurant operators, giving each of them unique insight into the challenges facing restaurants today, though the former’s expertise primarily relates to operations. Mclaughlin agrees on the key issue facing restaurateurs right now.“Efficiency is going to be a big problem for a couple of reasons,” said McLaughlin. “One is cost, but also the availability of staff. People stepped out of the industry … So you have high demand, which is wonderful, but that can also result in a bunch of angry guests … because whenever you have high demand and you can't fulfill the expectation, you end up with quality issues and service problems … and we expect that to continue to ratchet up throughout the summer.
Adapting to an Evolving Consumer Behavior
GoTab has grown its digital menu, contactless ordering, payment and kitchen management features. For a restaurant to take advantage of GoTab’s features, it needs to have financing. As such, GoTab has partnered with restaurant financier inKind, building their food and beverage credits into the system. The partnership comes from a genuine belief in the efficacy of GoTab’s solutions.GoTab’s CEO Tim McLaughlin told PYMNTS, “A lot of our operators are really, really savvy … They are not all going to disclose it, but many of them are more profitable now than they've ever been.” Thanks to GoTab’s constantly evolving technology they are able to adapt to what operators currently need with their business, offering a full service to their customers.
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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