GoTab Helps Restaurant Industry Shift to the New and Future Normal
GoTab onboards over 200 restaurants onto the platform since mid-March to help the restaurant industry shift to the new and future normal.
GoTab, Inc., is the revolutionary mobile ordering and payment platform. It has onboarded over 200 restaurants nationwide onto the platform since mid-March. They are helping restaurants and retailers stay in business and keep staff employed. In addition, restaurants have been using GoTab as a platform for goodwill. They are supporting meal donations to healthcare workers, charitable donations, and contributions to employee relief funds.
Contact-Free Technology Helps
Before the pandemic, the contact-free technology was in use at over 100 venues. As the impact on the restaurant industry set in, GoTab stepped up. They are now helping restaurants with its mobile platform that can support online orders for pick-up and delivery. They are offering GoTab with no setup cost to restaurants affected by COVID-19. Setup time is minimal and is done remotely. In the last 30 days, GoTab tripled the number of clients it supports.
GoTab is Used by Northern Virginia's Hospitality Leaders
Jose Andres’ Think Food Group is using GoTab at its community kitchens in the Washington, DC region. Others are using GoTab for curbside pick-up and delivery options. Farmers Restaurant Group recently launched Founding Farmers Market & Grocery with GoTab. They are selling meals along with pantry items and household staples. Vienna, Virginia-based Caboose Brewing is also offering a one-stop-shop “blue glove” delivery service. They are offering locally-sourced produce, meats, cheeses, alongside its beer, both using the technology. Other national brands include Barcelona Wine Bar and Stone Brewing company.
Playing Our Part
“We’re proud to play a part in helping restaurants keep doors open and serve their communities,” said Tim McLaughlin, CEO of GoTab. "What we are passionate about is providing a solution that helps them re-hire their workforce and at a nominal cost. We take pride in helping these businesses create new efficiencies in their food and beverage supply chains. It will position them for a future that changed seemingly overnight.”
On-demand delivery services have been a stopgap for some restaurants, but at a cost. Hidden costs and fees are hard on businesses. Random drivers are no substitute for the staff who represent the values of each restaurant brand. GoTab allows for order pick-up and delivery schedules, which cuts down on mileage. Restaurants can keep their own employees working with deliveries, rather than using third-party services.
“GoTab has made it remarkably easy for us to focus on our business, our team and the needs of our community during these unprecedented times,” said Dan Simons, founder of Farmers Restaurant Group. “It is truly affordable and helps us continue to deliver on our brand promise with the staff that has been critical to our success. GoTab will continue to be a part of our business model as we come out of this pandemic and beyond.”
Tap Room Playbook Episode 2:
When you really think about it, with everything managers need to do in a tap room, the hospitality aspect is often overlooked.
Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.
The Situation
Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.
The Solution
Reducing Staff Touch Points Without Sacrificing Guest Experience
Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.
“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.
“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group
Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.
The Benefits
Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.
Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
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