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GoTab Merges Full Service with Quick Service

New features allow for optimized front-of-house service and seamless, contactless dining experiences

Arlington, VA, July 28, 2020GoTab, Inc., now brings more ease, speed and control with the launch of its contactless ordering and payment features for servers. These features complement the current guest platform.

GoTab Offers Mobile POS

Using any iPhone or Android device, operators get a mobile POS. With the GoTab Mobile POS, staff take guests’ orders as usual. Or, staff can add to orders that guests start. Guests scan the QR code on their table and order on their phone. Guests can pay at the table with a GoTab terminal or pay on their phone. 

GoTab was started in 2016. The company helps restaurants, bars, breweries, wineries, and hotels update their service models. Prompted by the COVID-19 pandemic, companies such as ThinkFoodGroup and Farmers Restaurant Group are using GoTab to ensure a safe experience for guests.

GoTab frees up front-of-house staff from low-impact tasks. Staff spend more time on safety.

How GoTab Works with Tabs

GoTab’s POS for full-service restaurants lets guests scan a QR code from their mobile device, order and pay. They don't have to download an app or wait for a server. Guests can open a tab, share the tab, and split tips. The tab stays open until it’s time to settle. GoTab is the only contactless platform that supports tabs. 

GoTab Services Options

GoTab requires minor setup and a low per transaction cost. Operators get great service at a great price. It works for takeout, delivery, and dine-in.

With contactless ordering, contactless payment and now a mobile POS for servers, GoTab makes every guest interaction easy and contact-free.

About GoTab, Inc.

GoTab, Inc., the contactless order and payment platform, helps large & mid-sized restaurants, breweries, bars, hotels and other venues optimize their front-of-house service models using low-cost, agile technology. Patrons scan a QR code directly from their mobile phones, order items via online menus, and pay securely, all without downloading an application or interacting with a server. Founded in 2016 and based in Arlington, Virginia, GoTab serves hundreds of national, regional and local full-service accounts in almost 30 U.S. states. Learn more at https://gotab.io/en

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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