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GoTab Now Integrates with 7shifts

Combines Contactless Order & Pay and Labor Management Data to Improve Restaurant Operations

GoTab, Inc., the Mobile POS and contactless ordering and payment platform for hospitality operators, now integrates with 7shifts, the leading labor management solution for the restaurant industry. With the GoTab/7shifts integration, hospitality operators can access a single view of real-time sales and labor data to make critical operational decisions. These are the decisions that allow them to optimize labor costs and thrive. The integration exhibits labor costs vs sales so that operators can manage staffing and review labor KPIs, both on the 7shifts app and website.

“When we announced our recent funding round, we said that best-of-breed integrations will be a high priority for GoTab. This integration with 7shifts is the first in a series we’ll roll out in the next few months. It provides our shared customers much-needed visibility and real-time data insight that they can use to more profitably manage their operations. This is another example of how GoTab is helping operators adapt their hospitality model and turn a corner despite the current challenges they are facing,” said GoTab CEO Tim McLaughlin. “The integration allows them to make adjustments, adapt to rapidly evolving regulations and optimize their operations, significantly improving their performance.”

"We are proud to partner with the innovative team at GoTab to provide restaurateurs with a simple, seamless integration to improve operating performance. Our vision is to partner with best-in-class technology to help restaurateurs succeed every day, and this new partnership provides immense value to operators looking to optimize their operations during uncertain times."

Jordan Boesch, CEO of 7shifts

With the GoTab/7shifts integration, restaurant operators can:

  • Make key operational adjustments by using real-time sales and labor data showcasing revenue per seat, week-by-week sales, labor costs, etc.
  • Consult accurate sales projections based on the previous year’s metrics to inform staffing and operational decisions
  • Handle time tracking through the platform’s extensive scheduling capabilities
  • Merge tip data from GoTab with 7shifts clock-in data to easily calculate payroll and tip distribution

An example of how operators thrive by leveraging the GoTab/7shifts integration is Caboose Brewing Company. Based in Northern Virginia and helmed by owner Jennifer McLaughlin, Caboose Brewing Company is able to optimize its operations through better internal communications systems, staff and guest empowerment, and timely decision-making made possible by access to real-time operational data.

Offering contactless ordering and payment since 2016, GoTab is helping restaurant, bar, brewery, winery, and hotel operators rethink their hospitality service model. Early adopters such as Think Food Group and Farmers Restaurant Group have been able to leverage GoTab to optimize their servers’ work and interactions with customers to ensure a better guest experience. GoTab creates an efficient and hospitable environment for guests while freeing up front-of-house staff from low-impact tasks and allowing them to allocate more time to maintain proper safety guidelines which benefits both the operators and the guests.

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Situated “in the heart of it all, yet tranquil enough to make you feel away from it all too,” The Limelight Hotel Snowmass offers 99 hotel rooms and 11 residences, as well as footsteps-to-gondola access in winter and summer — right in the middle of Snowmass Base Village.

The Situation

Especially over the last few years, the Limelight Hotels IT team had witnessed a significant shift to contactless technology in the hospitality industry. After evaluating friction points in the guest journey, aligning with modern technology platforms in their restaurant was determined to be an effective way to offer elevated contactless dining experiences to their guests while also evolving their technology platforms to continue to support long-term company goals. Limelight Hotel partnered with GoTab to provide an enhanced on-demand dining experience on par with the brand’s reputation for exceptional guest service.

The Solution

Reducing Staff Touch Points Without Sacrificing Guest Experience

Guests are now able to begin a tab from their room or the property’s restaurant by scanning a QR code, texting a link to friends or family members on the ski slope to add in their orders, then meeting up together at the patio or lodge to enjoy their meal and après ski festivities without interruption. By streamlining tasks like inputting orders and processing payments, this eliminates friction for hotel staff and allows them to focus on delivering renowned guest service for a memorable experience. Since partnering with GoTab, Limelight Snowmass has consistently seen higher check averages and sales.

“We found the Point of Sale platforms we were looking at offered the guest and staff limited opportunities to further reduce touch points or improve the traditional restaurant experience. The GoTab platform enabled the guest to take an active role over the flow of their experience while simultaneously reducing touch points and further streamlining restaurant operations.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

According to the Limelight Hotels team, some of the other platforms that were evaluated were either missing some of the pieces they were looking for, had weak customer support models, or had little willingness to develop integrations to existing hotel platforms already in place. To that end, GoTab integrated with cloud-based platform, Infor. Together, GoTab and Infor are providing dynamic solutions to support central, efficient service across hotel amenities and deliver exceptional guest experiences.

“Previously, guests would call down to the restaurant to begin an order from their room or while they were out enjoying the ski slopes. Using GoTab, guests can now place orders from anywhere on the resort, giving them the on-demand service they want without interrupting their day. GoTab empowers us to give control to the guest, reducing touch points and streamlining overall restaurant operations, making Limelight Hotel the resort of choice for Snowmass.”Nick Giglio, Manager of Hotel IT Operations, The Little Nell Hotel Group

Since introducing GoTab, The Limelight Hotel has seen a consistent level of upsells and items sold per check resulting in additional revenue capture. They have been able to maintain service levels in their restaurants during periods when there was reduced staffing available without significantly diminishing the guest experience.

The Benefits

Eliminate Phone Orders – Take Orders from the Slopes. Guests can start a tab from their room or on the mountain without interrupting the flow of their day.

Future-Proofed Technologies – Delivering elevated contactless ordering via integration with the Infor hotel management platform.

Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.
  • Eliminating Friction in the Guest Journey – Maintaining service levels during periods of reduced staff without diminishing the guest experience.

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